Why WordPress SEO by Yoast? A newbie guide

I thought it wise to create a Newbie Guide for Yoast’sWordPress SEO plugin. I’ve found it fairly useful in steering me in a certain SEO (Search Engine Optimization) direction. I haven’t quite seen the results I’m looking for yet because the competition is high for my chosen areas of writing.

Why WordPress SEO by Yoast?

 Yoast WordPress SEO

I mentioned Joost de Valk’s WordPress Plugin for Google Analytics in a previous post and wanted to talk about another useful plugin that Yoast have created for use with SEO.

Write better content with WordPress SEO

Using the snippet preview you can see a rendering of what your post or page will look like in the search results, whether your title is too long or too short and your meta description makes sense in the context of a search result. This way the plugin will help you not only increase rankings but also increase the click through for organic search results.”

It is quite useful to have an automatic prompt telling you how you are doing. Being that I’m a Prefect, I like the thought of being graded on my work.


The WordPress SEO “General” tab

As part of the plugin you get a running commentary along the bottom of the screen that tells you how your selection of writing compares to a good version of a message. I think that the 300 word minimum tally is perhaps not enough for a decent read but if you are able to compress the right amount into 300 words then this is more than worthwhile for a quick read. The initial setup of the plugin requires certain elements to be decided upon. I suggest you take a look at Court’s guide to better understand at 8:12 (displayed in a Youtube embedded video).

I find the “page analysis” tab the most useful:


WordPress SEO Page Analysis

There is use of a traffic light system to evaluate how well your post has been created against some preset requirements that help other posts get listed better. The curious element for me is the Flesch Reading Ease criteria. Wikipedia has a good entry on this and includes numerous very complicated equations based on the value of the words used in sentences. The recommendations will vary depending on how well you are doing against the preset figures so if you haven’t aligned something quite write the display will tell you and move the criterion into a different state.

I would recommend the WordPress SEO plugin.

Have any of you found better plugins? Do you have any comments or criticisms of the system?

Let me know in the comments!

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