There is no such thing as Evergreen when it comes to blogging.
You should dispel the Evergreen myth!
It is simply a bad term. I will try to justify why through the course of this short article.
Where does it stem from?
In nature we have deciduous trees which shed their leaves on a yearly basis come Autumn (the Fall). Deciduous trees are like this by nature’s design. They are required to deal with greater variants in yearly weather patterns and need to shed them when the frost comes. Deciduous trees are more common in places where the weather moves seasonally. They are less common in climates that remain the same throughout the year. Examples include:
- Oaks, Silver Birch, Maple
We have Evergreens that maintain their green leaves all year long. They live in static climates such as the deserts, rain forests and lofty mountainous regions. Examples include:
- Pines, Eucalyptus, Sequoia, most rain forest trees
The fact is that even Evergreen trees die eventually. The great Sequoia can quite easily be burnt to the ground in one flash fire or be bored out by pulp and bark eating beetles. Nothing is eternal!
Reasons behind using nature in blogging
Blogging and building traffic to support that function are often looked at in an “Organic” framework. Organic Human Beings read blogs rather than computers.
Why nature? Because Google’s algorithm dictates that people go about things in a non forced way, a socially responsible way, a snake oil free way, and most importantly a non artificial way.
Dodgy sites get ironed out pretty quickly, those that provide useful content rise to the top (with the exception of those who pay for sponsored ads).
So using this “Evergreen” term fits with that nature organic terminology that blog marketers like to use but is it really appropriate?
Why you can’t compare Apples to Grapefruit
Depending on what your blog is about will determine how you write each article. Writing a so-called “Evergreen” article for a blog that reports on trending articles is inappropriate. If you base your blogging niche on trends expect for those posts to have a short half life, a deciduous post. There is nothing wrong with that and no real point in writing supposed “Evergreen” content. That’s not what your blog is for.
You should be writing what is appropriate so be prepared to be in a subject that doesn’t support long life articles.
Some posts no matter what you put into them will not become an “Evergreen” because the content doesn’t have the longevity that will support it. Professional bloggers may argue that you should seek out topics that do have a longer lasting thread but many news blogs make a fortune providing detail that has a very short shelf life.
Blogging isn’t always about providing a four poster bed to your public, often it is just about that extra comfy pillow.
In terms of strategy, perspective is the important factor. Should you be writing long lasting articles when your audience wants bite size?
It’s more about Radiation
What you need to think of as an alternative analogy to Evergreen is a radioactive half life.
There are two popular flavours of radioactive material:
Big atoms decay over time, the bigger they are, the slower they decay. That decay rate produces energy which can be used to power things.
You should see your blog as the centre of a nuclear reactor. Your articles are your fissile material. Depending on how valuable they are determines how long a half life they have.
Your goal is trying to achieve a big atom. The big atom of blogging is an article that has a significant half life or afterglow. Yes, it will decay, but it will stay in the thoughts of others for a long time.
How about the Classic analogy?
A lot of people:
- Like classic cars.
- Are envious of classic car owners.
- Have fond memories of classic cars.
- Are able to identify certain makes of classic cars quicker than new ones.
Your goal as a blogger is to construct that classic car. You’ll know you got it right if nobody else can match it. It was a premium production at the time and its quality will last far beyond its original reach.
That classic car will have value as long as you can keep it from rusting, make sure it ticks over and keep air in its tyres.
Those articles you update and rewrite the least are more likely to be the ones that remain a classic. They have a simple elegance.
Eventually the classic will end up in a museum because the world moved on and made more comfortable, more economic cars that handle better on the road. The fact is you’ll never forget it as the “classic“. Making an article that runs along this route should be your goal.
As a side, classic cars are often missing modern day comforts, the elements that bloggers now have to employ to keep up with the competition. Classic cars had enough value at the time to make them the “Classic” and you can tweak under the hood to an extent but eventually it won’t be the classic you remember. If you put a Honda Prius engine in a Rolls Royce Silver Ghost it wouldn’t be the same. With a lot of the posts written in the past, they are stamped to that time, tweaking with them beyond makes them less valuable.
I hope this has helped you dispel the evergreen myth in your mind’s eye. It is important to understand what is appropriate and take on board that nothing shines bright forever. You don’t live forever so don’t break your soul chasing the evergreen myth! Longevity comes with time and practice but there is no substitute for continuous posting.