I wrote an article in 2013 about this very subject and it was warmly received. When you know the best day to publish, you don’t waste time.
When is the best day to publish a blog post in 2014
Girl’s Day: Image Source Wikipedia
Analysis 1: Mega Days
I came up with the term “Mega Days” to outline one specific day of the week that out performs all of the others. I used to believe that Tuesday was this prime day but as you will see from my data this “Mega” day has shifted from time to time.
Analysis 2: Performing Days (those with recorded visitors that didn’t bounce)
Another important concept is that I apply segmentation to my data in Google analytics to help determine the difference between a “bouncing” visitor and an “engaged” visitor. I determine this by applying a filter that strains out anybody viewing below 30 seconds. I deem that 30 seconds is the minimum imprint that a visitor needs to leave to have read the article to any minimal depth.
Analysis 3: Days when posts are issued
The obvious final element to record is the days I actually posted material. Since my last sample I have increased the frequency of my posting part way through recording so I have more overall data to analyse.
Thursday is now the most common Mega day but in 2013 it was Tuesday. Saturday is the worst performing day. I have a higher level of non-bounce related traffic on a Monday but a reduced level on Saturday. I most commonly put posts out on Tuesday and least commonly put them out on Sunday.
Why my data varies to yours
It is important not to take my data, specific to my posting schedule, and rationalise it to your own. The reason is that my audience is different to yours. You could have 20 visitors identical to mine (the same visitor) but they could behave differently due to various environmental factors.
The method I use to publicise my posts is different to yours. To draw parallels is dangerous and you should not look to push square pegs in round holes just because you have some interesting data screaming at you.
Why you shouldn’t look to emulate my schedule and why you should develop your own
Certain topics have greater acceptance with audiences on certain days so you have to work on finding what days suit which topic best.
I have discovered that I don’t have content that suits Saturday and that Saturday is a difficult day for any of my topics to gain traction whilst Sunday can be very productive.
Many of the big gun bloggers don’t look to fill days that don’t work, instead they maximise on days that do work because it really doesn’t matter when you get the traffic as long as you get the traffic. This is why later on, when you are heralded as more of an authority, you can relax your posting schedule from frequency in order to target your best performing days.
You have to target creatures of habit so remaining consistent is very important. Due to my sometimes unstable week this can be a difficult challenge.
You can quite easily be led into some misleading territory with my data above. The reason behind this is that whilst the numbers look interesting and whilst some periods look bad, this is only because I haven’t trained my audience to expect material on certain days and haven’t found the right outlets to appeal to everybody who might be interested.
What do I mean by training my audience?
Let us take email marketing for an example. Say that you have a mailing list and that you chose Friday as the day when the summary of the week’s articles comes out. This helps train your audience into knowing what they are going to expect on Friday. They anticipate and expect something around this time.
I have discovered this with my common feature; the End of Month Traffic Report. I tend to release this either very near to the 1st of each month, or a few days in. I have noticed that on certain occasions, people who view this information tend to come looking at my site around the end of the month in “anticipation” of the next. I generally get a few views of older reports near the end of the month as a result. This is a way you can pre-condition your audience so that you can drive some form of habit. You want to appeal to your audience in the best time frame for their viewing appetite.
Business people might be really interested on a Monday, Tuesday or Wednesday about something technical and money-making, but their research cap comes off Thursday, Friday, Saturday and Sunday when they are in the chill zone.
Homework for you
If you want to get a bit more serious in knowing how your days are performing, I strongly recommend that you create some form of spreadsheet to track how you are doing. You don’t have to update this as often as you might think but setting some kind of reminder so that you come back to grab the analytics is a wise choice. I tend to perform this sort of update near to the end of a month to coincide with my overall traffic report but it is entirely up to you how often you take on this sort of analysis.
Things to do:
• Create a spreadsheet
• Create a calendar reminder to update this sheet at regular intervals
1. Measure the pageviews and sessions
2. Measure best day of the week (Monday to Sunday)
3. Measure days where you had people meeting the minimum no bounce criteria
4. Measure days where you posted an article
This data should help you to define the most efficient and least efficient days in your schedule and help you form a better pattern of posting.
The results should shine some light on your situation. You may also consider experimenting with the days where you perform badly to try some alternative content.