Marketing Micro-Management Versus Automation

Many Entrepreneurs hope to create a system so perfect that they can leave it to run automatically. As part of this article I look into the pros and cons of automation with keen observation.

Marketing Micro-Management Versus Automation

First question to ask:

What is the worst situation that could happen if you leave your site to run automatically?

Here’s a small list.

  1. Your article comes out like garbage. Bad formatting, horrible grammar, bad pacing.
  2. A half-finished article gets submitted by accident.
  3. The content gets marketed in areas that no longer receive warmth.
  4. If part of a series, the article is sent in the wrong order.


You Still Need to do Some Work

With any form of automation you commit to, there is a requirement to test the output first. It is the developer’s law. As a producer of bathtubs, as an example, you don’t want to find that you’ve miss-drilled 199 tap holes.

You measure twice and cut once.

As part of running any long-term campaign you have to assess the quality of your output. Does everything look okay still?

Say that you’ve become used to setting up your articles in a specific way that has developed over time. You then adjust your theme over time to accommodate this evolved style. Do you go back and check the old content? Do you make sure your old content fits the new theme, that the functions of that post type (which might have changed from the old) work?


Going Back in Time

Before the hard-core use of Databases in websites through either PHP or ASP (or their ilk) it was common for websites to be labour intensive to update. Since databases took the hard work out of regular posting there has been more time to invest in getting the finer details right and keeping content up to date.


Do You Schedule Events to Review Your Old Posts?

There are a number ways you could do this depending on the weight of articles you have on your blog. You should keep these variables in mind when reviewing your work.

Variable 1: How many posts per month?

If you post once a month consistently the job of checking back is going to be very easy and should be priority 1.

If you post once a week, you will have far more posts to check if you’ve been blogging for a couple of years.

Variable 2: The size of your posts?

Small posts are intrinsically easier to check than large ones.

Variable 3: How much time does it take to generate your content?

You obviously need time to keep the day-to-day operation running. How much legitimate time outside your core blogging activity can you dedicate to the cause?

We all live busy lives so there will be more to do in the day than simply write articles. If you are articles are so all-consuming that you have no time to perform non-creative tasks, you may need to reconsider your priorities.


Marketing and What to Consider About Automation

Automation is great if:

  • You want to target a key time of the day
  • The article needs to hit a key day of the week

Automation sucks because:

  • You have to work to a schedule
  • You may not be ready to respond to problems in the moment as you under the false impression that all is well.


Targeting is a key benefit of automation. You can fire and forget. You can chain up a number of functions to automate the process. You can set WordPress (or your CMS of choice) to publish your work at a set date and time. You can then set your social media sharing to coincide with this publication.


The negatives of automation are that you are boxed into a schedule. You need to get your item ready before the deadline. This can be a good thing if you need the impetus to get your writing done. Newspaper editors box journalist ears until they are black and blue to get stories into print. Sometimes you can’t rush quality. In addition you can’t respond to publication errors immediately (unless you watch your post auto-publish which is counter productive). Instead, you will be forced to play catch up later.

Systems That Can Help With Automation

Buffer is a great first stop. 


Buffer is useful because you can schedule your content to blast out on a variety of social media sites with relative ease. It also provides valuable analytics. The schedule feature is my favourite element because a large proportion of my audience (both casual and regular) originate in America. Scheduling for the right time is important so that my article gets some warmth near when it is published (and later).

I’ve used buffer for nearly a year and (touch wood) have had no issues with it so far. You do have to use the right image dimensions for the social media platform you are pushing your content to.

2016 Social Media Image Sizes Cheat Sheet

Make a Website Hub provides a great cheat sheet above for all the current Image sizes for 2016. If you have a specific channel that you target such as Twitter or Facebook, it is worth knowing what the dimensions are for your images. This is especially important if you drop watermarks or logos in the bottom of your image. If the image doesn’t conform to the correct dimensions it will tend to be cropped and you could end up losing some of the valuable real estate for brand identification.

Inside WordPress

WordPress has its own methods of automation. If you are heading out on holiday/vacation like I did last week, you can set your post not only to publish but to “publicize” at the same time. WordPress has included most of the common Social Media Platforms and you can send to numerous platforms at the same time with the scheduling option.


Note: I would strongly recommend that if you are going to use these features you try them out before you go on your holiday with an experiment on another article first. You then have some idea of how the output appears.

In Closing

There is plenty out there to assist you. I’ve given you an insight into two of the elements that I use to automate but there are a variety of plugins, apps and other systems out there.

Hootsuite in particular is a service that I’ve heard great things about but due to the pay wall presented I am not yet willing to incorporate it into my blog’s arsenal.

I would say that over the past 3 years of blogging I’ve got better results out of using as few artificial aids as possible. It is better sometimes to be the “artist” and to be in control rather than to let systems do it for you. The more you put your content through the juice strainer, the more you have to concern yourself with cleanup in the event of spills.

Nothing works for ever, you constantly have to keep changing things up.


Please Share, Contact, Get Involved

You can contact me at headboy [at] blogprefect [dot] com, via twitter, or through the comments below.


Image Credits

Featured Image: Danke Schön to Romi via Pixabay

Buffer Image courtesy of Buffer

WordPress dashboard image courtesy of WordPress

10 Reasons to Avoid Self-Indulgent Blog Post Writing

I’ve written an article about tooting your own horn and why you need to. It has proved to be a fairly popular article but I wanted to touch on the other side with this 10 point list of reasons why you should avoid certain posts that only serve to please yourself.

Self-Indulgent Blog Posts

By definition, Blogging is an activity enjoyed by a community, an article is predominantly steered by the visions of a single person. Your ultimate goal as article writer is to spark the necessary fire in someone, or at least to entertain, provide information, solve an issue or clarify a point (that would be of use to someone).

  • You have two types of article, those with a short time limit of the moment, and those that have an enduring quality.

In this article I attack the self-indulgence angle because it interferes with the success criteria of your blog.

Before I Go Into the Reasons

Some introduction is required. What can we define as a Self-Indulgent Post? That may be difficult straight off the bat. Let’s define what isn’t a Self-Indulgent Post:

  • Does what it says and delivers
  • Doesn’t go into detail about personal information that may not be pertinent to the topic in hand
  • Has a purpose to the audience and transforms them upon leaving that article
  • Does not, once read, make us look like a jerk/jerkette
  • Doesn’t talk at us rather than involving us
  • Doesn’t continuously use the words Me, Myself and I
  • Fits the purpose of the blog context

Knowing the list above isn’t always enough, sometimes you feel motivated to share because your readers are friends, they’d want to know the issue that is burning in you, that’s what you tell yourself.

There are some rare exceptions to this rule but in 99% of cases you should take note of the next 10 reasons and plan your on topic work accordingly.

Reason 1: Nobody Gives an Extra Nipple What you are Raving About (And Soon You Won’t Either)

It is something that everybody finds out sooner or later once they’ve been blogging a while. If you write an over-indulgent blog post where you please yourself more than your audience, expect to find that you don’t get much attention.

In a real conversation why would you stand by somebody who is just talking about them self all the time? That kind of person is the person you ditch at the party or pray will latch onto somebody else.

How Can I solve this?

Research is key, if you are waning on subjects to talk about it may be worth slightly re-treading something you’ve already covered but with a cherry on top. Even better, go and find a topic that somebody was ‘recently’ discussing and see if you can have a tad of afterglow on that topic yourself. This is why you should really follow some blogs rather than being an island all to yourself.

Reason 2: People Respond Better to Help Than Middle of the Road

Solving issues is a big component of the Search engine potential of your Keyword so writing something that helps someone is far more likely to yield results than an indulgent post.

Middle of the road theories and lazy concepts don’t help anyone.

How Can I solve this?

Think about a template for your post with an objective that you will solve somebody’s problem by the end of the article. You want your reader to leave satisfied and preferably with another question you can answer.

You need a problem and a solution a fair amount of the time. The rest of the time if you are showing someone something behind the covers that can also help.

Reason 3: Your Opinion Destroys the Illusion of Impartiality and Objectivity

Being an Impartial voice can be useful in some circumstances but as soon as you affix a choice or bias to anything you write down, people will remember you for that choice and judge your consistency thereafter. To some individuals the possibility of you being an uncommitted expert might irk them enough to lose them potentially forever.

Certain Hollywood A-listers have in past decided to step off the fence with their political or religious views much to the outcry of fans who don’t agree. It can dent their career and put certain other stars and directors off working with them. Two examples are Tom Cruise and John Travolta who are very much captives of Scientology.

How Can I solve this?

Keep your flagrant opinions, those that hit controversial on the nose, locked up in the bank. You’re allowed to think what you like but you can’t always say what you like even in a free country. Once the gremlins are out of the closet you can’t get them back in so best never let them out in the first place.

Reason 4: Your Indulgence is Less Likely to have Lasting Appeal

I have written in the past about not agreeing with the term “evergreen” but I do believe that articles have an afterglow, some longer than others. I believe that self-indulgent blog posts will have far less of an ability to capture a long-lasting idea.

How Can I Solve This?

Research as mentioned is a good way of determining how much lasting appeal your post might have. Google Trends just to mention one place, is a good way of finding out how long your terms stay warm for. Because of Hypercompetition someone has more than likely covered what you’ve covered already. You either have to search for something that barely anybody is talking about but has appeal or do it better and hope you get some warmth.

Reason 5: You Can’t Always Get What You Want

But if you try sometimes you’ll get what you need! Sorry, Rolling Stone fans, how dare I squeeze a lyric into this post. But Mick’s got a point. This blog is not about you, it’s about your audience and what you have analysed they need. A lot of the time you’d love to write about every little thing that titillates and takes your fancy but you have to prioritise to what is urgent.

How Can I Solve This?

Sticking to some form of schedule can help. It should override your need to jump in with something off-key. On the rare occasion it is prudent to jump in with content that fits the time you are posting it but otherwise you should stick with the game plan, no matter how much it hurts, even if you aren’t able to meet the posting frequency you hoped for.

Reason 6: It Shows a Sign of Being Lazy

And nobody likes a lazy person. Say that you’ve been good up to now and are starting to enter a phase of over-confidence. You change the tone of your writing to involve more of the personal, so much so that you lose the purpose of the article in the first place. It was good for you but it had no benefit to others.

How Can I Solve This?

Having a third-party read your content is advisable. Someone more than just a commenter. They’ll soon be able to suggest the fly in your ointment.

Reason 7: If You Sit in a Particular Niche, Indulgences Will Start to Muddy Your Purpose

If you want to be found effectively, staying on topic helps a lot, providing value is important. As soon as you stop providing that information, you’re no longer serving your audience as effectively and you are risking a loss in your retention.

How Can I Solve This?

Sometimes it might be natural to branch a little from the core because in order to fight with incumbency (those big fish who crowd you out in the small pond) you will need to cover more than one area. This is fine but when you strike off in tangents in-congruent to your core topics, it may act to confuse your readers so you have to work out what your key areas are and make sure that you tick the boxes.

Reason 8: Arrogance is Unattractive

It really is. Albeit the entire current batch of Formula 1 drivers have no trouble getting women. Yet being acidic, ranty and prideful of your standing could prepare you for a fall. An arrogant person is the type of person you want to punch in the marble sack (even if they don’t have one) and those who are eager to see this type of person fail will gather in rejoice when they do (but more over will simply leave).

How Can I Solve This?

Drop the boasting. Be honest about your failures as well as your wins. It is common knowledge that failure bears the fruit of success so make sure your ying and yang are covered.

Reason 9: “Oh, it’s another one of those posts”

One that quickly gets ignored or at worst gets negative feedback. When they said all publicity is good publicity that isn’t actually true. You don’t want to end up with dung on your windows do you?

How Can I solve this?

Personal image can be perceived by your actions. Be a whiny windbag often enough and you’ll get known for it. Approach is important in how you are perceived. You need to be slightly less predictable in order to stay fresh.

Reason 10: Don’t Mention the War

There is a good chance that what you are covering, as well-meaning as it may be, could be something that everyone knows about already and has accepted. Dredging up the unpleasantly familiar is a quick way to turn a potential visitor off or at least be given a false picture about you and who you really are.

The term “trope” lends well to this reason not to commit the self-indulgence sin. It is like a joke where you groan afterwards in basic terms.

How Can I solve this?

Research is important. All the time that you are separated from fact is more chance that you’ll rely on established facts and potential tropes that go along with them. Posts that do well are those that have length, but with that length, keen insight. You can only achieve that keen insight through research.


Hopefully you’ve found these 10 reasons suitable motivation not to write self-indulgent posts. I would imagine that at least half of you reading this will break that rule at some stage in the year. Whilst it is no crime, don’t make a habit of it because you’ll take your blog an unhappy place if you do.

If you think there are any further reasons why, or you want your chance to dissect this article, make a comment. I look forward to hearing from you.

Research is something I bang on about quite religiously in this article. If you spend the time it will shine through. This article is a short condensed issue of the problems at hand. You might think that 10 items are rather arbitrary (and you’d be right), but it is important to ring-fence trouble before it crops up.

How To Keep Working Currency In The Black

Working Currency Concept

Through my time working with I started having ideas about self-help. I’ve read a few self-help books in my time, sometimes you don’t want to share your ills with a shrink, friend, family or stranger. Often it comes down to pride and a perception of weakness (which further explored might indicate an inferiority complex).

We live far more complex lives in the modern age than we used to, even if we are flat broke. Life is still fairly simple in the poorer parts of the world and some studies have indicated that the simpler life, despite being hard is more fulfilling overall with rates of happiness being higher for those with a bit less.

Working Currency is something that everybody has in common. As I will go onto explain, the value of your own currency varies over time and how you conduct yourself in your job or career.

As part of developing an eBook on some self-help, I am floating this article to better visualise this on-screen. I am most likely going to have to clean these ideas up and tweak the flow, possibly I might have to go into some of these shorter headings in more detail but this is my first bite of the cherry.

Working Currency

What are some of the complexities?

Routine Payment

In the Western world and developed countries in the East, ownership and responsibility drive a lot of complexity. We are expected to manage finance and assets and perform a lot of work to make sure we are insured and have savings for later life. Banks and financial services to a great extent have passed responsibility of the complex minutiae to the customer. That’s you and me.

House renting and ownership are a big drain in terms of our “Direction”. Why? You become locked into routine payment. Renting is an expensive draw from your monthly income whilst some mortgages can be equally painful in the beginning. If compared to our more nomadic heritage, being pinned down is costly.

Pensions and insurance are difficult payments. This is why advertisers of insurance have a difficult job. Pensions and insurance are a good idea and once you come to draw out a pension, it can be very important, insurance claims equally so. The issue is that if you don’t survive to your pension, the money you tucked away could have no benefit to you. With an insurance policy if you never claim, you’ve burnt money. Now, I’m not encouraging you not to pay out for these provisions, I’m just highlighting the complexity of these decisions and underlining the fact that you are performing habitual payments for protection.


Ambition is a drive for a large proportion of individuals. Wanting to take your job higher is noble but it’s quite possible in the modern setting that unless you are well networked, have a face that fits, have a rare skill and rare experience that you will not receive the work you covet. Fairness doesn’t fit into the equation and school yard rules apply in the job market.

Ambition has led to over qualification in many and frustration in others. In Britain, a large proportion of University graduates enter working life through establishments like McDonald’s. That is not to cast any dispersion on McDonald’s but just to say that ultimate expectations are much higher than they used to be.

Demand is also greater at a time where the computer age has whittled down the total number of work force required. In many developed countries (with exception to those who still produce) the focus on service industries due to the decimation of primary industries (mining and manufacture) has highlighted many people who don’t fit in good criteria. There are many people to work in jobs that don’t suit their skill sets or capabilities.

So how does this all relate to Working Currency?

There are a number of old thoughts on work that are no longer valid.

Jobs for life

The 20th century spelled the end for this concept. There are still those who try to work to this in the hopes that they can hang on. Your only likelihood of a job for life is a family business and even those can be subject to market instability. Moving jobs is quite normal now.


The focus of your working life has become a whole lot more selfish now that corporations and capitalism drive results more than being good to each other. You are a replaceable component and if the organisation can work without you or outsource you they will. Management and shareholders are the organ grinder, you are the monkey.

Fair play

This notion no longer holds true. Have you been working in a job for 10 years and hope to get that next position? Think again. You may either be replaced by a bright young thing, an outsider or somebody elevated to the role. One thing you can guarantee is that management always sort out their affairs before anyone else.

Personal development

Simply put this can fail to yield results. You can put down for higher education and other courses and still not see the fruit of your labour.

Take for example, learning a computer language, only of use if you maintain the skill and have commercial experience. If not, you might have to lie on your CV. The truth of the matter is that unless you are going into a job as an apprentice, you need real world experience for certain skills. There are very few vacancies for true “greenhorns” or “noobs”.

Putting in extra

Doesn’t always get you more notice, it may just drive an expectation from those above you.

There was a very famous author named George Orwell who wrote two particularly famous books. One was named “Nineteen Eighty-Four” and the other was a Novella by the name of “Animal Farm”. Animal Farm is a Novella that uses a rich allegory to sum up the struggles that you might face in a dystopian society. One where there is an elite class with a dictator. The character you never want to be is Boxer. Boxer is the most subservient creature but gets pushed to breaking point and literally breaks his back.

Animal Farm

Animal Farm – Artwork by Raul Leon

Giving extra without being valued for it is ill-advised. Many managers will try to use reverse psychology on you when the situation of being expected to do extra without rewards is being discussed. If you aren’t good at the push back then you will suffer with being overburdened.

So if you peel away those kinds of concepts that no longer work, you now see why it is important to maintain what I classify as Working Currency.

What is Working Currency?

It is a slightly intangible way of measuring what value you have to a company. It can be a nondescript value that an HR department tot up when looking at your overall acceptability if you are applying for a new job. It can be the monetary value you hold for a manager beyond just the fiscal cost of your annual, monthly or daily wage.

You can exchange Working Currency for positions internally, be seen in a better light, avoid the axe more readily and carry more weight for pay negotiations. You also are more likely to carry a positive attitude when you move from company to company, are more likely to have people speak highly of you to other companies within the same industry and generally feel more awesome in your working career.

What can affect Working Currency?

I have decided to focus on 8 key areas that raise eyebrows but these are by no means the only affects on Working Currency throughout your working life. Areas that I have not charted but are of concern are Age, Colour and Creed.

1. Been ill for a period?

Illness is risk and unfortunately despite companies appearing understanding and complying with legal regulations, management actually despise your time away. At the end of the day it is costing money they’d rather have spent on you performing your job. So you’ve come out of the other side of that terrible illness. It doesn’t matter. You return with a card marked. Risk.

2. Returned from a secondment?

Secondments are designed generally to get you away from the role you performed before. If you are returning back from a secondment, it means that either you didn’t shine enough in that position or that in some way you suck. Secondments aren’t always created to allow stepping-stones, sometimes they just fill a short-term position that is not needed later on.

3. Not put yourself forwards for positions?

If you’ve not put yourself forward in a long time, you don’t stir the imagination of your managers. The might consider that you have no ambition or that you are happy to follow. As my father has said to me countless times, “you are only as good as you shout.”

Of course on the counter side there may be many reasons why you haven’t applied. There may be sometimes when you have no choice but to apply even though you know 110% you won’t get the position.

4. Had a dip in your work performance?

You might have become disillusioned in your work. It happens. The unfortunate output is that your work performance is going to drop as a result. Work performance can also drop because you aren’t compatible with what you are being asked to do (and what you are asked to do can change over time), or you just lose interest in the same consequences or lack of them.

A lot of dips can come about as results of difficult time at home and they may be linked with your lack of earnings. The ultimate problem is that your employer views you based on how good your last stack of work was, regardless of whether you’ve been performing hard for years. You have to have a good rapport with your manager to be given the opportunity to return to form otherwise you might soon be reviewed or found to be receiving your marching orders.

5. Indicated that you are looking for other jobs?

It is very much going to lead to making your powder wet. That term comes from rifleman back in the age where they needed to load their musket or rifles with gun powder. Keeping your powder dry meant waiting for the last possible moment before you opened the powder bag to load your gun. The ultimate message is not to let on what you are up to. Everything is “fine”. There will be a point where you can’t hide it. Turning up to work in a suit then having time off in the day. Being caught updating your CV during work time. Making suspicious calls or ducking out with your mobile.

6. Studying for a higher level course whilst working?

This indication throws out the notion that you are satisfied. Once again, you are seen as a risk because your time is limited. Your employer may realise that your expectations have changed or will change as a result of inspiration you are subjected to during your study. Higher level courses as a definition would include Degrees and non-work related study that is involved.

7. Change in demeanor?

When you stop being as compliant to situations as you used to be your currency can drop in value. You may reach points in your working life where you feel the level of injustice rising. This is not uncommon. However, if you have a view contrary to another individual and that individual is a power player, this can dent you.

Say something stupid once and people will never forget. It does not mean that what you are saying is wrong, just that its ill-advised to say it, for some people the burden is too great to bear. Even the most stalwart characters will buckle if enough pressure is applied. Staying too long can exacerbate that issue.

Don’t forget Judas!

There is the Judas issue to be aware of. Judas Iscariot was the guy who got Jesus killed, simply put. You may be happily charting along oblivious to the fact that someone who pretends to be your bud on the surface will actually totally sell you out when it is most advantageous to their own Working Currency. They’ll be knocking on Caesar’s door sooner than you can say boo to a goose.

As I mentioned above, the Playground Rules apply to jobs and careers. Watch out if you become a threat.

Or Brutus (Bruté)

Of course, if you are the kind of person who dishes the pain in the workplace, expect those colleagues in numbers to swiftly remove you if the time calls for it. If your acts go beyond reproach the wrong people will notice.

Brutus was a prime Roman, large and in charge, with only Caesar above him, he had no specific axe to grind with the chief but his mind was changed by those around him. In the famous William Shakespeare play “The tragedy of Julius Caesar”, based on true history, Brutus is convinced to join a group to eliminate Caesar in a plot hatched by Cassius and conducted by a group of Romans working on their own personal interest. Brutus and Cassius later die in acts of suicide.

What this means for you is watch out for your allies as well as your enemies.

8. All the King’s Men Syndrome

Currency can be uniquely affected by the management staple in your organisation. I call this the All the King’s Men Syndrome (but obviously if you work in a female Orientated environment, All the Queen’s Women). The syndrome is so named because you normally have a regent and his/her choice courtiers.

Managers are creatures of habit, they often cling to those who do them a good turn. You might find that one big manager is appointed, he cuts out the dead wood and replaces a number of managers below with people he knows. This doesn’t necessarily have to happen in such lofty climbs. You can find this throughout. Clique, Club or Cronyism mentality isn’t new but it can be unfair.

There are some detrimental effects if you become associated with a group who are on the way out. When the King or Queen has gone, the remaining structure may be adjusted to remove certain members of the former establishment. You might face another King or Queen.

Another core problem of the syndrome is that you can be negatively associated with an individual without having any interaction with them.

How do I counter the negative effects of Working Currency?

Like a bank account, your working currency can go into the negative and when you become bankrupt in your currency it is time to change. The best option is to change jobs. You get a reset with a job change which can lever you out of a number of negative situations that revolve around being in a place for too long.

Your working currency will be valued greater during the golden period of the restart. I define that golden period to be around 2 – 3 years but if you really struggle with the new job you probably only have 1 at best. I mentioned above that you can’t consider a job is for life. Therefore, if you are still 10 years prior to your retirement age, you should consider changing it up every 2 – 4 years to renew your currency. Some people have 5 year plans and often you get asked about such a plan in an interview. Staying happy is about shortening your horizons in your stepping-stones to success.

To conclude

All of the ideas explored above tie back into the Comfortable-Uncomfortable. It’s the state you get in when you accept something you are not happy with for a long period. If you’ve over stayed your leaving point, you should consider pushing the button before you make more negative and indelible stains on your career.

Easier said than done right. Finding new jobs can be difficult for even the most prepared. It’s akin to opening the furnace door. You have to approach this in a work like manner and take rejection on the chin. If you fail in your strategy a number of times, you might have to sweeten the deal someway or somehow. Such ideas include:-

  • Perform some unpaid but witnessed events.
  • Stretch yourself and get creative.
  • Drive a bit more activity into your personal life.
  • Get organised

A Request From You

Dear valued reader,

A share or comment would be greatly received but more importantly, if you feel affected in any way by the content of this article, I’d like to hear from you. If you don’t agree with areas then I’d also like to hear from you.

I am developing these topics as part of a book I am writing and would like to include real life examples from experience other than just my own.

The beginning of this topic started in an article I wrote some time ago. I am looking to expand this going forwards.

You can contact me through my contact page, direct to headboy [at] blogprefect [dot] com or via twitter @blogprefect.

If you’d like a hand in steering someone off course from the rocks of despair then here’s your chance!

Best wishes to you!

Expanding my blogging empire

I feel that it is time to make the move towards increasing my blogging empire for a number of reasons. Those who blog often can never resist the appeal of breaking into something new….


Expanding my blogging empire


For BlogPrefect, over the past month, I have been taking time out to write an eBook about the very subject of blog empires and when to expand so it seems only right that as part of this process, I go through the trials and tribulations of the process.

I feel that whilst BlogPrefect’s traction has improved, I need to be able to refer to other projects in order to build my credibility. In trying to understand my eventual business strategy, I am trying to develop a service from the writing that I perform. In order to better laser target this service, I need to expand into an area where I am going to be able to funnel people and keep focus.

BlogPrefect would also benefit from a focus other than itself. I admit that a fundamental flaw of this site has been the way in which the content needs better anchors to actual work produced. Often my words can appear to be drawn from conjecture over many sources I read around the web. It is only those articles that provide true value that have really scored big with the audience. This has normally involved a learning process on my part.


So why now?

December to January threshold is a great time to launch a new blog!


Because January is often a time when new blogs come out. I discovered in January 2014 that many individuals launch a new blog as part of New Year’s Resolution, of turning over a new leaf. The other benefits of starting a blog in January are that you can run analytics more effectively from January 1st to December 31st, especially if your tax year is aligned that way (which it isn’t so much in the UK).

It also coincides with my eBook and takes into account all of the decisions I need to make as I consider becoming a multi-domain owner.


There are some things I plan to do differently

Just through the act of learning and understanding more about the scenery and what is going on, I have decided to enact some key fundamentals that mark my new blog differently to

Notably I will be starting my comments exclusively with Disqus on day 1 of my new blog as well as my mailing list. Two key areas that weren’t a feature of The new property is going to start with Twitter straight off the press.


Why start with Disqus comments straight out of the gate?


I had initial misgivings about the Disqus system, I had such a negative view of it that I actively avoided commenting on other people’s sites who used the system. When I actual came to use it for the first couple of times, I realised that I really liked how it worked.

Spam and junk comments are both things that bug the hell out of me. Akismet (a rather useful WordPress plugin) can only go so far to address this blight alongside Captcha plugins. I have often had to manually approve legitimate comments, much to my annoyance because it generates extra work for me.

Disqus works far more effectively as a preventative barrier and it has many other useful functions. You can use links and images and keep up with conversations very easily with the system and my resistance dissolved very quickly.


Why start with a mailing list straight off the bat?


I had some very interested parties in in the early days but because I hadn’t launched with the mailing list signup, and subsequently failed to address this shortcoming for months, I was unable to capitalise on that early feedback that could have been crucial to reducing my learning curve.

This time I will be forearmed.

Mailings lists and targeted email campaigns are important in retention of your valued viewer community because often a well targeted email can drive your follower back, where other methods may fail. SEO has become far more of a science than it used to and an email group can combat the uncertainty of your success by providing consistent views.


Why utilise Twitter from day 1?


Twitter initially was an unknown factor for my blogging, it took me a huge amount of time to get it off the ground, it was the equivalent of a lead balloon.

I did eventually get some traction which has drawn me towards some very like-minded individuals, it is far more targeted towards those who can help shape my ideas and give me some forward momentum. The analytics are pretty awesome too, and unlike some social media agencies, Twitter gives you a fairly comprehensive look at how your content is doing.

This is why I plan to start straight off the bat with Twitter on my new property.

If you would like to join with me on twitter:


The eBook

I have decided that my first eBook on is going to be an almost free book. But…. It will cost a tweet. I plan to set up the function in order to fuel a boost in interest. I wanted to trial this system to see how effective it might be as I think “reach marketing” is an interesting area to explore.



What’s this guide about?

The eBook itself touches on when to expand a blogging Empire. It was a quite popular post I wrote during the summer which helped to galvanise a guide based on this idea. I am eager to produce an eBook to better understand how to use one to promote the blog.

When to Expand your Blogging Empire


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When to expand your blogging empire