This is a Case Study in which I aim to capture everything I do in Facebook to illicit a warmer outcome than I currently have.
In all honesty, my Facebook is Facebroke!
So technically I’m saying that “Facebook is broken” although often its the operator that’s at fault and not the tool. It is just easier to blame the tool. Tennis players know this all too well because they get fined for throwing their racket.
Key Point: Often the blame rests with the operator
What is the issue?
The key issue is that my Facebook Page is driving no traffic to my site.
- It is not attracting new followers.
- I stopped maintaining it.
- It is dead.
Image Credit – Someecards.com
Why fix it?
As much as I loathe the system, lots of people use it. There is a lot of data that points towards Facebook as a place where the “magic” happens. There are a lot of registered users throughout the world, it has a big coverage, therefore it has scope.
Key Point: Scope
It should help balance out the quiet points of the week that I suffer. Currently my posting schedule is very tight due to my commitments. I want a system that will produce some drive back to my site (no matter how small) that I can deploy within a short time frame. Facebook is that point of entry.
Key Point: Pacing
So on the surface I might sound cynical and I believe there is a growing feeling that Facebook doesn’t deliver quite what it promises. In the absence of good numbers for traffic I need to embrace it. I shall be covering the problems that people are facing with Facebook in a separate article soon.
How will I fix it?
I’m going to be putting my best foot forward for the next couple of weeks to try to propel this new outlook on Facebook. I’ve had a bad relationship with the platform but I need to come to grips with that.
I’ve had more success with Google+ I need to translate some of my findings there to make this more of a cross-platform effort.
In truth I don’t know the best ways to go about this. I’ve never been a star in Facebook and my personal account is rather on the weak side when it comes to numbers.
- The fix will entail launching a business persona, rather than a page. This way I can build a better following for all future ventures even if they happen not to be Blog Prefect.
Where will I concentrate efforts?
- Followers as a forefront.
- Community discussion as a running theme.
- Exploits where I can make them.
- Cross platform activity where possible.
When will it be fixed by?
It’s hard to put a date on the when. Looking at Google+, it took me 6 months to get well established to a point where I was receiving followers on a regular basis.
Any good project is driven by a deadline so I have aimed to have something more substantial by 31st May 2014.
Who can I draw inspiration from?
There are many experts out there but I’m going to look closer to those who push out the same sort of content I do.
The three big players in terms of where I’m aiming for are:
- Neil Patel of QuickSprout
- Pat Flynn of SmartPassiveIncome
- Tom Ewer of LeavingWorkBehind
I know these 3 guys have formidable social media outlets.
Not to leave the ladies out of the equation I will be taking a look at:
- Ana Hoffman of TrafficGenerationCafe
- What would your priorities be?
- How would you tackle the same issue?
- What are your general thoughts on Facebook?