I continue the time-honoured tradition of producing this traffic report for yet another interesting month of Blog Prefect Traffic.
There is quite a lot going on, quite a lot of new jazz (not old jazz). I have experimented with a few things and I have termed 2014 as the year of both Experimentation and of Strategy.
As a change of format this month I am going to display the posts I wrote and published. January was a fairly productive posting month in comparison to some previous bad performing months in 2013.
- End of Month Traffic Report – December 2013
- Needs improvement 002: Lifting a straggler
- Audience Building: 5 Steps
- The 2014 Gamble
- Gamers Great Expectations
- Trouble with YouTube Content ID Claims
- My Year of Strategy
- My first video on YouTube
- What is attractive about self improvement through blogging?
In terms of WordPress Stats, here are how these 9 posts performed:
- Post #1 – 12 views
- Post #2 – 2 views
- Post #3 – 1 view
- Post #4 – 1 view
- Post #5 – 13 views
- Post #6 – 17 views
- Post #7 – 0 views
- Post #8 – 1 view
- Post #9 – 2 views
It doesn’t look like a great result for all that effort but some of those articles have done considerably better than I had anticipated. Those with minor hits probably didn’t resonate with the audience for one or more reasons and I suspect content choice, image and title use or a lack of trend were to blame.
My most successful article this month was the one that required the least effort by me. It was a series of shared YouTube videos put together as a cognitive piece. It was also a topic that was on “trend”.
My least successful article was the one most personal to me. The topic may have been a bit dry for others to view and may not have matched the target audience. It is interesting to see what people do and don’t click on to read. I always find it fascinating.
The End of Month Traffic Report – January 2014
Average time on Site is a good measure for me. If you’ve read any of the previous reports you’ll know that I have recently re-evaluated what is important in terms of the various metrics on offer. Marketers for business find conversions to be most prime in their calculations, everything else is somewhat secondary. For me people taking time to read what I’ve read is important.
ATOS = 15 Minutes 2 Seconds, Adverse 59 Seconds, -5.94%
Pageviews is the second most important factor in measuring effectiveness.
- WordPress = 114, +40 inverse, Up 54.05%
- Google Analytics with GAF = 77, +31 inverse, Up 67.39%
Bounce Rate is the look of how effective those page views were. GAF separates the weak from the strong in this regard. GAF records bounce rate at 0% whereas the unfiltered results give the bounce rate picture.
Bounce Rate = 76.67% Adverse 3%
This is notably higher than last month. I consider 80% to be danger territory so I need to make my content more relevant and somehow reduce the bounce. This has also a fair bit to do with my audience targeting strategy and how people find themselves on the site. I know that some of the images that people come for having nothing to do with my ideal target audience and they are the people who are forcing up my bounce rate.
- WordPress = 75 +35 inverse, Up 87.5%
- Google Analytics with GAF = 13 +5 inverse, Up 62.5%
Highest Visitor total ever recorded in Blog Prefect History on WordPress. Second highest GAF total of current history. I definitely did better this month!
Referrals are well reported on the WordPress Site stats. I’ve had a fair few this month.
- 21 Google+
- 9 Google Search
- 7 Google Image Search
- 3 Bing
- 2 Yahoo Search
- 2 Theoldreader.com
- 1 Angryjoeshow.com
- 1 Dailypost.wordpress.com
- 1 LeavingWorkBehind.com
I’m upbeat by the results and yet I know I can do better. Normally I might stretch into an almighty pantheon about where I could have done things better but all in all January was a very committed month. Some of my posts fell flat on their face which disappoints me considerably but such is life. Next month is going to be considerably different as I am going to be enacting some notably different strategies.
You’ll begin to see a marked change in my traffic report following these amendments. The 2014 Gamble is key to this change and in part will drive some of my change in strategy.
- July 2013 Traffic Report
- August 2013 Traffic Report
- September 2013 Traffic Report
- October 2013 Traffic Report
- November 2013 Traffic Report
- December 2013 Traffic Report