Well people, if you are new to the End of Month Traffic Report then you came on a great month!
Initially I had low expectations for December 2014 because December 2013 performed so poorly that I was expecting the same seasonal drought that I’d experienced last year. Thankfully that didn’t happen.
What did happen?!
I was worried for December because it had come on the back of some pretty heavy months of non-blogging work. I have been engaged in a very taxing module of study for my final year of degree and had not been able to crank much out in the way of material so I was concerned that things would dip but if anything the opposite has happened.
I’ve had a purple month!
No, I didn’t put the armbands on too tight!
Purple in terms of setting new records in every key performance indicator except referrals!
I started hitting these purples as early as the 18th December when I performed a data check of my stats so I knew I was on to a winner.
What is this all attributable to?
There are a number of factors I can draw on.
One obvious one is the penetration factor. This isn’t some nasty term for something that happens in the bedroom, more an ability to reach a deeper audience than I had been able to access before. And let me tell you, it takes a long time to get a quality audience!
I have been trying to play it smarter. I’ve had less time to do things so I’ve had to economise my efforts and do more with less time without compromising on quality. It’s been tough not to be able to throw more time into things but it hasn’t hurt the quality where I’ve had to sit down and get it all down. Many of my posts have benefitted from some “sitting” time where I’ve finished them 90% but have had time to refine the last 10%.
I think a lot of this is also attributable to some pretty awesome community members. I have been working on ways to better rewards people for the assists they give me and hopefully that is starting to reflect in the work that I generate. I recently had some success with fusion posts where I fuse pieces of my own philosophy with information generated by others, I find this rewarding and I also find that my fellow writers are much more likely to share this kind of content which helps me greatly.
A Shout Out
I always look forward to this section and it is the third shout out for the traffic report.
Mi Muba! Thanks as always for your comments, warmth and cheer. Thanks also for letting me create the most successful short term grossing post in what has been a stellar month! Mi Muba’s blog Beamoneyblogger.com can be found here.
Nathaniel Kidd! Thanks for your inaugural comment! 🙂 Nathaniel’s blog can be found here
Larry Frank! Thank you also for your very first comment good sir! Larry’s Tech blog can be found here.
Harleena Singh! An indirect but much appreciated thank you to Harleena Singh who has inadvertently directed some traffic my way. Harleena’s hub can be found here at Aha!Now. Cheers! Congrats on your 4 years of blogging!
Minhazur Rahman! Thanks for your Twitter share buddy! Follow Minhazur on Twitter
- Expanding My Blogging Empire
- 11 Reasons to Stay Visible in the Hypercompetition Sea
- What is social proof in blogging?
- Chinese Domain Scam
- Blog Prefect 2014 Washup*
* This Wash up post was released on the 31st December, a quite quiet period on the calendar.
I took a break with tradition this month and didn’t post the traditional End of Month Report for the prior month, this month. I instead published November’s report on the last day of November.
The dashboard is the star of the show this month with a massive improvement over last. You will literally drown in the purple hue this month. Even though referrals have not outperformed a peak seen in September, they are still impressive compared to where I’ve been.
A batch of purple means I’m performing well across the board. This means that what I’m doing is on the right track, I just need to keep on delivering and exceeding that performance to start driving the right goals.
The purple figure also drives an expectation on quality, on innovation and originality. I can’t rest on my laurels.
One change I have made to my KPIs this month is the Visits vs Visitors dimension. The “Visits” measure has not been displayed correctly for a long time and has caused confusion, therefore I am amending the measure permanently, hence the yellow dash around this box. My EOMTR report is all about evolution so I plan to improve the view when I see valuable changes.
Alexa stats have dipped hugely this month. This is mostly due to my much lower posting frequency. The only way to improve this is to up the frequency and I know that will lead to degradation in quality due to how thinly my time is spread at the moment.
The Bounce Rate is creeping back to its much more amenable and cheerful percentage on Alexa, I am always pleased when seeing this figure.
11.10% is a good amount for search traffic. This was a very low factor when I started this blog in June 2013 and it appears to be growing nicely. Because BlogPrefect is below the 100,000 mark in terms of rank, these terms are less accurate than you might think. This data doesn’t update very frequently so remains static.
End of Month Traffic Report November 2014 – Core Statistics
ATOS – Average Time on Site, GAF – Provided by Google Analytics
16 minutes 3 seconds or 963 seconds, inverse 96.93%
Truly excellent because it follows on from a big gain last month too, the average user over 30 seconds on average is reading for 16 minutes. Awesome. 🙂
Bounce Rate – Actual Traffic data, not filtered – Provided by Google Analytics
61.19% adverse -22.14%
An Epic drop from last month displaying much better engagement than many previous months.
Page Views – Provided by GAF and WordPress stats
WordPress: 1406 inverse 45.40%
GAF: 432 inverse 544.78%
I stated last month that WordPress stats had gone nuts but this is a new kind of nuts. 544.78% increase is colossal on last month.
Visits (Now known as sessions) – Provided by GAF and WordPress Stats
WordPress: 434 inverse 14.67%
GAF: 104 inverse 395.24%
An epic boost this month and I’m pretty sure I know exactly the post that did it.
Visits per Visitor
3.33 but……… …..there was some odd goings on this month. For the second month in a row!
Referrals – Provided by WordPress
This month has been quite a bit different to some months and I believe it is Aha-now.com that I have to thank for some super huge numbers at one point during this month. It is the only ‘green’ statistic in my dashboard and I could have performed better but at the moment my publicising window is smaller than I would like it. I will have to work on that.
All stats are reflective of improvement this month which should signal that things are getting better, that I’m reaching the right people, that they are finding the right quality in my writing and that what I am providing is helpful. That’s my exact mission.
But, there’s always room for improvement because I can be providing more value, and in turn, more people can benefit from my help.
I’m still learning. There are a vast array of things I still don’t get right that need to be tightened up like a leaky faucet. My targeting laser needs to be aligned better.
My power base needs to grow. At the moment the number of subscribers I have is diminutive; the number of social followers who are engaged like fanatical acolytes can be counted on one hand. This needs to change to do it “like a boss”.
There was a bit of a ‘Pune effect’ this month which casts a little bit of doubt on all of those purples. I noticed a very heavy traffic stream similar to the one last month which saw my views rise astronomically. It was almost as if an advert was running on the site.
I performed a bit of analysis on what was occurring and was seeing a lot of American traffic but something that didn’t tie up was the large amount of Russian location. I always get a little nervous when .RU is involved because it normally indicates something a bit iffy. That is not to cast any negative to good-natured Russians, just to point out that there a lot of morally corrupt ones.
To pour some warm water into the bath, Google Analytics backed up the data this time so it seems there was a higher level of sustained legitimate readers. This is why I run two levels of analytics against each other to be a bit more scientific.
To add to this, as noted in my previous month’s conclusion, I had expected there to be a seasonal drop this year like last. I did notice during the last week of 2014 that numbers dropped to almost nothing but that is indicative of not posting so it is not conclusive.
Onwards and upwards!!