One of the particular tools available to a blogger is launching something exciting and new. This could range from; a project, service, product, new way forwards, an experiment, change in policy, theme change, direction change, layout change among many things. In addition you can divulge the details of something you’ve been holding back a long time. Something you’ve only been hinting to subtly or unsubtle for weeks or months.
Lifting the veil on exciting events or hidden secrets
Image Source: Hazel Holland (link to be updated)
In order to get the most out of this event you should involve some planning. The beauty is that you can have a bit more time over spilling the beans and develop an article that has a bit more substance over a longer period of time. Depending on what you are unveiling, you may also gain some insights (which you can release as tips) and some useful guide based websites which you can either link to or plunder (see my guide to topic plunder for more details).
Capturing the excitement
I think it is often wise to talk up that which you are unveiling. All of the big guns like Pat Flynn and Darren Rowse talk up their changes and that seems to be a winning strategy. Because you invest yourself quite deep into these changes or when new events arise, why not let everybody know what’s happened? Even if it is bad news this may help someone, especially if you try to suggest some way to remedy the problem. You never know what could happen! Your audience might have the perfect answer and are willing to share it with you in the comments, by social media or through email.
The point is, other people don’t know it’s on fire unless you shout about it! ‘it’ being that special something you wish to unveil.
Other uses for being vocal about unveiling something
It helps define some statement of intent. You know what you are going to be doing or how what you have been doing is shaping what you will be doing.
Revealing information is exciting, some might see it as a reward for being an avid viewer.
My veil to lift
I’ve always been rather quiet on where I work and what I do, mostly because there are certain stipulations that I must conform to in order to avoid to major areas where my company can be held liable.
I work for Virgin Atlantic Airways in the Maintenance Planning Department and for a whole year the only hint you’ve had of where I work is the image you may see in my About page. That image shows me sitting in the Upper Class Suite in a J class seat.
Some alignment to the blogging and Entrepreneur world is Virgin’s owner, Richard Branson. He personifies Entrepreneurship so if you wanted to see how to succeed as an entrepreneur you could look at Richard’s rise and see the strides that he has made. It’s all there for the taking, if you know how to take it.
The reason I haven’t spoken about Virgin is that I didn’t want that to shape expectation or provide diversions answering questions from people unhappy with their flights, because really, its not my department. All I do is try and schedule maintenance in the hangar’s when those planes you see flying about aren’t flying and most of the maintenance I plan, is the heavy work, not the broken in flight entertainment or the iPad you lost down the seat back.
There are three restrictions that preclude me from talking in depth about Virgin Strategy or things going on. On an annual basis I am required (as are the rest of the back office) to undertake Anti-Bribery and Competition Awareness. This means that I’m not allowed to discuss anything that could be used to arm a competitor. The fines are impressively large and because VAA have been found to be guilty on this charge at least once, such stern measures have been taken to prevent it.
The third point, not mentioned with my annual training, is in relation to Social Media. My company has a strict policy with regards to defaming the organisation through such mediums as Facebook, Twitter and the like. On 2 occasions within my 10+ years tenure, a handful of individuals have been fired for writing stupid things.
Idle chatter can be costly! Loose lips sink ships as they say.
I’m allowed to talk about anything that has been released in the press. So I can mention about Delta’s Joint venture, about our new CEO Craig Kreeger, and about our new Route to Atlanta starting in October. I can talk about the 787-9 series aircraft (to a point) and about Virgin Atlantic’s 30th Anniversary.
In terms of my blogging adventure, what I can say is that I share an equal priority on Brand considerations. I am also quite aware of the need to have good customer service. If asked which airline I’d pick based on the crew service between British Airways and Virgin Atlantic I would edge towards Virgin every time, that’s not me being biased. I know its better.
Also another key thing to mention is Wednesday at the Base. The Base is the building I work in situated in Crawley, not a million miles from Gatwick Airport. Wednesday is a good day for one particular reason. The cabin crew (predominantly female) are trained on Wednesday and for the male reader, it is a good day. Let me just say. 🙂 It brings a whole new meaning to the words “bird spotting”.
Happy Blogging people!