A case in point of not listening to others so literally
For the best part of my blog’s 1st year I followed the advice of someone who had built up quite a good blogging empire. I won’t name the person or bag their website mostly because I did learn a great deal of useful information from them and feel it would be unkind to punch them in the bracket. I don’t follow this site anymore or the author because they have launched some articles that have been questionable and they’ve very much got caught up in their sell.
They are an ego bound blogger, they claim they don’t have one but a lot of what they do is based on their opinion and far less on solution, they have evolved into this unpleasant sort of individual and I’ve noted a drop in their Alexa rank over the past couple of months so I’m wondering how many other people think the same. This individual also somewhat “screwed the pooch” by making their site a multi-author site but their minions aren’t as skilled as they are (they aren’t even in the same ballpark).
Be careful of those bloggers with advice
I used to mention this particular individual quite regularly but I can’t anymore because I no longer trust the information as much as I used to. This is a cautionary note about really sticking with something that could actually be bad advice.
The issue first came to light when I was convinced that a certain issue (that I didn’t know a heck of a lot about) was potentially causing me a red mark against Google.
Many of you will have heard of the Yoast WordPress SEO plugin if you are using a WordPress site and are hosted through a host like Bluehost or similar.
The plugin is essential in that it helps with a great amount of on-site SEO, specific to pages and posts. It uses a traffic light system to indicate how well you have optimised your post or page for search engine ranking. There are a number of other useful components bolted on to this plugin that also help with authorship and the XML site map. For free it is a bargain price and I recommend that any newcomer gets to grip with this plugin straight out of the box.
The particular individual cast some doubt over the linking capabilities and whether the system implemented them correctly. You may have heard of dofollow and nofollow if you get into the nitty gritty. The bold claim was the fact that the plugin wasn’t handling these elements correctly. At the time I wasn’t wise in this area but for me it would have made no difference anyway because I don’t do a heck of a lot with affiliates or sell pages.
I followed the advice to switch to another plugin and at the time noticed no discernible difference. Unfortunately after realising that this plugin did a worse job than the original I deactivated it and decided to return back to the Yoast plugin. Needless to say that I have a lot of cleaning up to do because the change has left a gulf of blank information in its wake. I have a number of old articles that don’t have very good SEO and need to go back to fix them before they shovel low quality viewers my way, denting my time on site stats, with each person that comes a knocking.
- Do some research and check out a few points of view before committing.
- Try and understand a bit more about what you are trying to adjust before you follow advice (it may not be appropriate advice for you after all said and done).
- Ask a real human who has some experience. Editorial work can often be charged with certain bias and you shouldn’t always give something up just because someone said so, you just might be using it incorrectly.