It’s official, TweetAttacks Pro spammed my Twitter. You may be one of hundreds who’ve had the same thing.
My followership on Twitter is what I class as under control. That is to say that I pride myself on not having very many spammy followers and having individuals who I both like in some way, have merit or are otherwise awesome. I don’t get a great deal of direct messaging so when I received this message I was particularly intrigued and wanted to look further into this approach to outline how you shouldn’t go about your marketing if you are taking running an internet business seriously.
— TweetAttacks Pro (@Foley8X6) August 4, 2015
I am naturally cautious about what comes through to me. My email account for this site is actively scrubbed for waste of time messages. I do the same on Twitter.
So let’s take a look at this TweetAttacks Pro message
This software appears to be a design very similar to another called TweetAdder. Although there are some pretty core differences between this software and TweetAdder. I won’t link to the TweetAdder because it can break the Twitter Terms of Service and by abusing it you can get banned on Twitter for a lengthy period. I personally wouldn’t recommend synthetic growth methods like this because ultimately they can be low value in the long run.
There is something to going with the flow that is much better than a smash and grab approach. As your readership grows carefully and you gently prune or sow new seeds in your social garden you should be able to keep up with engaged readers. It’s not always healthy to have so many unknown quantities to contend with despite how good that follower number looks. As a second point, it is much better to be followed for what you know, rather than how you cheated.
The software provides you a way to manage your single or multiple accounts through a management system with tabulated windows. It allows quick follow and removal of multiple individuals. It’s particular unique sell is that it can work past the Twitter limitation of follows/unfollows by gently performing adds and removals over a staged period to simulate natural ebb and flow. This is a pretty useful compared to the other competitors and would be a great USP (Unique Selling Proposition) to focus on.
There is a hint to the origin of this software (the country of development) in some of the key windows that are shown on the sales page. Whilst TweetAttacks might state that it has been developed in San Francisco, I very much doubt it has. I believe that this software has been developed somewhere in Asia due to the Hangul (Korean Alphabet) on display on some of the buttons. There is also a Japanese influence by some people tied to the company of origin posting “How To” videos on YouTube. This could be a localisation but I believe that the software has been entirely coded by non-native English speakers. You can tell this by some of the wording on the site. Especially where they haven’t even spelled “Management” correctly.
Do they look trustworthy?
It’s hard to tell initially but there are a number of elements that are missing which would not invite me to purchase from a company like this.
Missing from the TweetAttacks Pro website:
- SSL 128 bit encryption – Normally a good sign that your personal information is secure.
- A video on the sales page – All the videos for this product are hidden behind a forum signup wall.
- A uniform design for the product – The branding for the product is haphazard and conflicting.
- Testimonials from satisfied customers – No signs of this.
- A free 30 day trial
The biggest warning bell is the fact that this has come through on a blank profile. A profile where the user image is the anonymous egg (or Johnny No Face as I like to call them). @Foley8X6 is a nonsense handle.
If searching through Twitter you can find countless fake profiles pushing this product. Dodgy.
The supposed $7 trial button takes you to a page anchor showing you the other payment options. Class.
The “top posts” section is contained behind the forum wall just as the videos are. Denied.
The product itself rests in direct contravention with Twitter’s terms of services. Whilst people choose to head into that grey zone, this is heading towards the black zone. Essentially you are paying to break the rules.
Marketing lessons to learn
In marketing terms you should rely on a great product, one that people come to find you for (rather than you shoveling something down their throat). I dislike how they’ve gone about this mass marketing effort because despite the average presentation, this software could have some merit but the way in which they’ve gone about marketing their product has damaged their credibility. The truth is that this product is under the table method which as marked above, breaks the TOS for Twitter, so it is understandable why this dirty dog marketing has been undertaken.
There are other programs that have worked in exactly the same way as TweetAttacks Pro but have hidden under the radar. TweetAdder is one such example. These exploitative products have remained fairly black market and haven’t been shouted from the rooftops so they’ve been able to navigate and make profit for a period. I’m sure that Twitter has been monitoring them but because they have tried to remain low profile they didn’t receive issues until later. If you strike out with this offensive spam marketing you can expect knocking at the door sooner.
The traditional path:
- Get a group of people to try out your product for free as long as they accept sharing their results and providing testimonials afterwards.
- Provide a video or series of high quality picture orientated walkthroughs on your sales page.
- Run a 30 day free trial. If you are confident your system will work well don’t charge up front.
- Get followers the old-fashioned way (you can pay individuals to do this on your behalf without providing low quality through sustainable non-automated methods).
It will take longer but it is worth it!
WhiteHatBox don’t inspire trust in many areas of their marketing and sales implementation. I will list the sales sins here:-
- They spam you up front with an impersonal request. Nobody likes cold calls.
- Provide a website with no information security measures. Doesn’t inspire trust or security in a buyer’s checklist.
- Hide critical information behind a forum signup wall. This gives the impression they have something to hide.
- Force you by page anchor from a $7 trial to a list of other payment options (the lowest at $77). This is not good practice and actually made me angry for potential buyers. Not cool.
- Seem amateurish in their presentation and copy with spelling and grammar mistakes abundant. They are so cheap they can’t even afford an English-speaking copy writer. Weak.
- Disjointed branding standards on their product. This provides ambiguity in what they are presenting for sale.
Most sensible people don’t use aggressive approaches like this. Desperation tactics never look good to anybody.
What should you do?
If you’ve been affected by this scatter gun marketing on Twitter, report it like above or make a tweet to @twitter naming the individual. With enough reports we should see a reduction in these spam events. Whilst it might seem a small thing on the face of it, other unscrupulous individuals might be tempted to follow suit so it is best to nip it in the bud.
Also… whilst you are there. Why don’t you follow me on Twitter 🙂 click on the birdy or punch in @blogprefect