Blog Prefect 2014 Wash Up

Blog Prefect 2014 Wash Up

The 2014 wash upI can never believe how quickly the year comes around and for Blog Prefect, this is its second Christmas / New Year period in operation. The stats are incredibly warm at the moment so I am very buoyant for the year end. There are many loose nuts that I need to tighten to make the vessel travel at light speed (metaphorically speaking) but I’m getting there.

So to kick off the washup we start with the positives:-


The Good

Some truly great things have happened this year and I am happy to announce an improved period on the launch year. In general, traffic has picked up considerably from where it was last year.

60 minute challenge

I had a really good run during the summer lifted by increased posting, increased comments and a zest for getting the job done. I was able to decant and expose numerous topics, pioneering a new method of post creation where I wrote a post in 60 minutes so that it was ready to launch. Whilst I have veered away from this tactic recently to concentrate on fuller, fatter posts, I did find some good blog movement in changing up the frequency.

Twitter uplift

Twitter has seen uplift and whilst small I have seen improving signs that it can take me somewhere greater. If you wish to converse with me on twitter please follow this link. My thoughts on twitter have changed so much from where I started out with the service. I thought that it was going to be pants but was proved wrong. I like it when that happens. However, I’m still glad I removed Ricky Gervais from my twitter feed!


I have made some good in roads towards building relationships. I have a group of writers who I enjoy engaging with and hope to be able to exploit more opportunities with them in future. Many of these individuals become semi regular commentators on my blog and I like to reward people.

Potential of Videos

I like the potential of videos within my material. I had some very positive reactions to posts that included video. Video itself is time consuming to produce, but if done right, can be epic. I can definitely see myself using more video in 2015.

Long articles shine through

In the majority of cases my long articles outperformed the short ones over much longer periods so if you are ever stuck between deciding over long less frequently or short more frequently, long is the way to go.

Awesome comments

The wonderful comments I’ve had and the warmth from others has been very rewarding, I hope to at least match that which I’ve been able to command this year.


The Bad

Some events have not been so good, notably my failed experiment at the start of the year which failed to yield the results I had hoped for and some months where traction has been poor. In addition, the bounce rate has been much higher (as monitored by Google Analytics) than previously.

Cited “bads” include the following:

The 2014 Gamble

I hadn’t thought this whole mission through and as a result, it really hurt my stats during February. The process was to look at gambling vs advertising to see which would be triumphant in terms of turning a profit. My issue was the platform on which I was to drive that income and the actual sell. It was just a bad idea from the start and it taught me some valuable lessons.

  1. If starting a big project ensure sure it stays both committed and that you drill down into the minutiae. The devil is in the detail.
  2. I had not been able to drive any big interest in this whole project before-hand so it met with very little interest. Some pre hype is a good thing and I needed to understand and develop a better way to involve the audience. Because it met with such mediocrity I didn’t press on to improve it, and it felt like a missed opportunity.
  3. The goal was flawed in many ways because it didn’t match with my ultimate forward direction with Blog Prefect.
  4. I didn’t report consistently and had not devised a reporting strategy in enough detail.
  5. I didn’t do enough research and consequently came off the worse for wear. The site needed a bit more prep for this experiment to work effectively.

Would I be tempted to perform a 2015 Gamble?

Quite possibly, although due to the failure last time, I might limit the scope to better control it. My plan was to have an experimental February where I would try all sorts of things. A month feels more containable and because I polluted the stats during February 2014 it won’t hurt to do so again in 2015 where I can make a feature out of it.

Bounce Rate Woes

Bounce rate, according to Google Analytics (GA), has been horrifically high but when compared to’s bounce rate information there have been some significant differences. Vilfredo Pareto (the Italian gent who gave birth to the idea of the 80 – 20 rule) would be puzzled by the difference. On many months my average on GA has ranged at around 80% whilst the most that has peaked to is in the mid 25% range.

Google Analytics is an Orange, is an Apple. They are thus very difficult to compare. Despite them being both round and a fruit, that is where the similarities end. GA measures traffic based on different measurements to Alexa. Alexa ranks sites more on their juicy freshness whilst GA ranks them on a proverbial bean count.

Flaky WordPress Stats

Speaking of flaky events, WordPress has shown some quirky periods this year. Spikes have occurred in WordPress for viewings and visitors where they are not reflected in GA. While all of these stats have been tweaked to screen out automated events and other non-representative activities (like crawling) occasionally some weirdness squeezes through the net. November saw some weird data in particular with some daily views in excess of a standard month. Whilst I would welcome this uplift, my stats supported from other locations, indicate this isn’t the dominant trend.

Google+ Low Engagement Per Head

I have under capitalised on my Google+ audience. I have quite a large one but I am not convinced that the engagement I generate from them is enough so I need to think about pruning tactics.

Keyword Tool Malaise

Once again, Market Samurai has sat unused and unloved. I’ve tried to make it work, tried to use it on many occasions but I just don’t get on with it very well. I never got around to watching the videos like I said I would. Naughty Jackson!

General Launchpad Disasters

I’ve had some total flops from the start, mostly through uninspiring titles and teaser images. I’m still somewhat of a noob on this front so I need to understand the finer points more. My 2015 research will involve more of this presentation correction.


The Ugly

I’m sad to say there has been a bit of the ugly.

Stepping back from Fiverr

I had to abandon my Fiverr gig as it was proving to be non-productive. I had put in some effort both to create the gig and get ready to start receiving the buyers but it never came off as expected. I will be returning to Fiverr with a different strategy in future.

Facebook BellyFlop

Facebook has hit a huge roadblock and I am coming around to the fact that I just don’t enjoy working with the system. I cannot ever see myself looking forward to getting Facebook sorted. I tried to make an event where I improved my Facebook over a period of a month but just couldn’t stick with it. I might give it one more bash during 2015 but I believe after that point I might consider other options. These alternatives may include hiring someone to aid me.

Page Lazy

My pages have not been updated frequently enough. It has been difficult to schedule in time on a monthly basis to prune because I am normally hit with numerous other activities. I believe it is within me to make a better schedule to succeed so I need to follow through on that front especially considering I will have a second blog in the mix. Scheduling here is important.

I have had a number of false social media starts. I tried to get into StumbleUpon which failed miserably.


Other ugly events

End of a Relationship

I’ve had one particular unpleasant life event which has caused me particular issue throughout the year. My girlfriend and I had a mutual break up in March of this year but owing to some fiscal and legal ties with my current home, I have had to live with her for all of this year. It has caused some major friction, especially when we both started dating again and as such home life hasn’t been the best. On many occasions I’ve visited my parents or hung out at the Gatwick Hangar on the weekends just to bathe in the silence. It is my hope that my property will be sold in February/March of 2015, this of course will produce some upheaval to my schedule both in regards to my blog work but also the final year of my degree studies.

Don’t feed the Trolls

I received a troll on my site not long after the break up, operating from a mobile phone on the Orange network. I never approved any of the comments but they were particularly hateful and derogatory. Fortunately this stopped after 2 events and I wasn’t bothered by this individual again. Whether these events were connected or not, I don’t know, but what I do know is that trolls are unpleasant and the less time you spend dealing with them the better.

Captcha Issue

Ryan Biddulph confirmed a major flaw in one of my website elements. My previous Captcha programmed had stopped working properly and this was preventing comments by the dozen so I swiftly addressed this issue. However, I value comments highly and am aware that I could have lost some great interactions in the process. This issue had been previously highlighted by Grace Joliffe but I hadn’t looked into it deep enough at the time. This has been down to a lack of developmental testing on my part because I have not wanted to pollute data.

Low Subscription

My mailing list is looking pretty ugly. I am tempted to say how many subscribers I have but I have a post coming out soon that will highlight why revealing certain number can be a bad thing. To be truthful, my subscription and retention plan is weak, it needs some serious attention but I think that in some ways this is also indicative of Blog Prefect and the lack of guides and helpful content it has to offer at the moment. There is definite value in what I’ve written but it isn’t yet in an accessible package and that is something I am working on for 2015.


What do I hope for in 2015

2014 was a big up turn from 2013 but it still is not the monster spike that I’ve been hoping for. The numbers I expect to see need to be an improvement of a factor of 10 over what I am seeing at the moment. In order to achieve that lofty improvement I am going to have to work on the delivery because I believe that delivery and publicity are what is letting down my efforts at the moment.

I hope for many more comments and the ability to have inspired many more people in their blogging ventures. In order to continue performing this, I need to write the topics that people want to read. I have already started changing how I go in search of what people are interested in and will be bolstering part of my mission by starting a new blog to work alongside BlogPrefect.

I need to align my writing for more consistency but often become challenged in my writing periods by conflicting events. I believe it is these conflicting events that I need to eliminate for the future and I’m working on a plan to move towards that future.

I’ve also been working on aligning myself to earning. At present time I generate no income from but am setting aside resources to allow myself to try and “go pro” for various services I believe I can offer that will assist many writers and bloggers out there. At present time I would admit that I have been playing with it rather than being a boss and that is something I need to rectify but understandably with my time restrictions that has not been possible. Come June 2015, more time will be available owing to the completion of my degree but I have to be like a surgeon with that time, precise and accurate, so as not to reduce the time available to other important facets of my life.


To conclude

I’d like to thank you if you have been a returning visitor for your support this year, if you are a newcomer and have some ideas to share, you know what to do (comments uh hum…).

For all my commentators, another big thanks to you. I have singled out individuals before for your meritorious commenting but in this case I believe that each and every one of you, whether just one time or multiple times, is valuable to me. I treat comments like gold dust.

In truth, after over 150 posts, I’m still loving it. There has been no dropoff in enthusiasm for what is happening at the moment. The amount of reading I’ve been doing from other bloggers is incredibly high at the moment and will continue that way.

I hope that you all have a wonderful 2015!

What is social proof in blogging?

In this article I wanted to look into the ways in which you may need to invest in your process in order to get returns.

Would you think about working free of charge with your first client to build social proof?

Social Proof, what is it exactly?

What is social proof in blogging

On a number of occasions I have highlighted the necessity for Social Proof. This needs more explanation.

  • You have your product/service ready to go then what?

Without social proof very little is going to happen, there will be some apprehension by your potential customer because they don’t want to risk a bad service event when they can see other providers doing a better job with more warmth. You might not even appear on the radar because the customer has filtered by best recommended. Tried and tested equals money.

Social Proof is a marketing term. It relates to a signal that your customers love your service or product and have had a good trust relationship with you. You can think about the artifacts of Social Proof including; Testimonials, Positive Comments and Pure Numbers.


Testimonials are much better than just Positive Comments and Pure Numbers. You know that with the person who wrote the Testimonial, you can contact that individual directly and ask them a question on how the person providing the service handles them. When you see a successful individual using somebody else’s service it may naturally drive you towards further inquiry.

Testimonials show the best side of customer to supplier relationship. (mostly because you’d never put a negative testimonial in front of a prospective customer).

Entrepreneur magazine provides a useful summary on Testimonials here: “How to effectively use testimonials”

Positive Comments

Positive mojo in abundance is another sign that your customer will get something good out of what they are spending their time doing.

If your customer decides to take a wander along your site’s blog and sees plenty of engaged customers, they are reassured by this, as supposed to hundreds of negative comments.

Comments aren’t quite as reliable as testimonials, through censorship and through skullduggery; you can manipulate what is shown. Remember that with Testimonials, a potential new client can track that individual down, ask them a true reflection of the service you provide.

With a comment, it is a more static affair, potentially subversive by the way in which the subject has been devised. You could be talking the talk but not walking the walk. You could have employed commentators.

Comments are very valuable and should not be treated lightly.

Ryan Biddulph was able to cement a sizable empire with his blog commenting, he even wrote a successful ebook about it.

Pure Numbers

I have in the past talked about “Weight of Number”. This is a borrowed philosophy from somebody much older and wiser than myself. Sun Tzu was a famous general of the Chinese army. He was a master strategist and tactician who wrote a short but effective book called the “Art of War”. You should understand that weight of numbers will often conquer resistance.

Attack few with many,

And my Opponent

Will be weak. – Sun Tzu

By seeing number of clients served, numbers of jobs worked to a satisfactory completion, and number of positive ratings, you can be more reassured that this isn’t an overnight flash in the pan. Seeing numbers insinuates that the provider has honed their craft and has developed a suitable operating capability.

There is a dark side to Social Proof

There are those that are honest.

Through a moral code, individuals work from the void of nothing, to gain eventual kudos, this gives them a platform to drive further sales. It is a hard journey that requires a dogged determined streak.

There are those that are dishonest.

These are the individuals who will bypass a moral code and shortcut the process. They will seek methods of driving interest through various “Boosting” activities which will give them an elevated position relative to their time served.

In order to survive in competition, you might have to occasionally embrace the dark side and employ methods of getting ahead because starting blank can be painful.

What methods can be employed to “get ahead”?

I’m going to mention a number of service sites that bloggers tend to use as well as some other examples of e-commerce. You might be able to relate to some of these strategies because you might have tried them.

Amazon: Paying someone to buy your product and write a review.

You don’t want to be a Johnny no star. An obvious tactic is buying a 5 star review with a suitably lengthy and descriptive comment, biased to be positive from the off, jump starting the sales process. One review may not be enough, you may need to obtain a handful of these reviews to get the ball rolling.

This can apply to all sorts of products but is especially effective on unique, untried and untested products that don’t naturally sell.

You can apply this strategy to more than just Amazon. Any outlet that provides reviews can be influenced in this manner. All you need is the capable reviewer and the money to pay the fee. Some reviews can be done in exchange for things other than money (like other reviews or something of equal value).

There is danger with this strategy though. I found two particular articles that highlight this problem.

Huffington Post “Five Stars for Five Dollars”.

Motion “Bad Idea: Paying for Amazon Reviews”.

Shilling: Attracting that first activity.

A “Shillaber” or the term known as “Shill” is to have someone in the crowd ready to take up the mantle of going first. The origin of a shill was an employee in the times of the circus to get people to laugh or in a magician’s show being a willing participant. Fear is a negative driver and many people are fearful of going first, often they have to be coerced to take action.

Consider a group of tourists in Australia who are about to undertake a bungee jump for the first time. Do you think they are more likely to jump after the instructor takes the first drop successfully to demonstrate the harness is safe and the height is right? Of course they are. If that didn’t happen, the instructor might call for anyone who has been bungee jumping before to step up to the plate.

The act of watching that person go first spurs others to do the same. In some ways we act to do things as a community. Sheep, ducks and cows flock together. There always has to be the first water buffalo to cross the crocodile infested river in Africa. Once the first has successfully navigated that water, the rest follow, with safety in numbers.

You may go as far as asking your mother, father, partner or friend to be that first sale with a full refund. There is nothing wrong with that. It’s that first turn on the turnstile.

The wrong comes in products and services that are sub-standard. Where you have the gall to put high praise on something that is clearly deficient is often a date with trading standards or some furious backlash.

Facebook: Paying for activity.

There are numerous vendors who will provide followers, likes and impressions for cash money. Depending on the quality of the vendor, they have ready established networks to provide warmth, uplifts in number and some form of target to your goods or service.

As mentioned, quality will vary! Depending on what you are trying to achieve, often the numbers alone, in this high-speed world, will be enough to sway your prospective client. Proof of engagement can often be more difficult if the quality is low so expect scrutiny.

This activity can be applied to all social media outlets, all you need to do is find the right vendor for the right flavour of social media you want to uplift.

Would I recommend this activity?

I would initially say NO.

You can lose track of your true engagement very quickly if you hyper inflate your numbers through this method. You can effectively cheapen your hard-won audience and make a mess for yourself.

Taking this as a personal example:

I have a small number of Twitter followers but I know for the most part of this group, they will respond to me if I contact them.

On the other hand I have approximately 1,800 Google+ followers and I know that I have a very small group of individuals (in the 1% range and thus disproportionate to twitter) who will respond if I ask them to.

If you were to ask me which group I prefer, I would say Twitter even though I have been working longer with Google+.

If you put in genuine work to cultivate your audience, it has a better pay out in the long run. Don’t shortcut your audience.

But I said initially….

Social media can be used in different ways and depending on how you are trying to sell your product or service, a significant short-term boost could be necessary. There is nothing like time to drive a sense of urgency. If you have a time limit, paying your way higher might be a necessity.

Separating adverts from the mix

Advertising is not cheating, and is not what I consider; the dark side. Advertising is a genuine activity where you pay to get more exposure to potential. I say potential because even though your advert can be served up on a platter to the right person, this person still requires taking the required action, normally the responses are minimal. It is just those techniques where you move into deception territory where you have to be careful.

You can drag a horse to water but you can’t make it drink.

The crux of this post:

I will be launching a number of services on my new blog. I cannot claim that any of these services will be unique in the market but I can claim that I am uniquely performing these services and as I become more competent these services will evolve to become more unique.

In order for me to get traction, I need a willing first participant to be my prototype client for one key service, to help me develop the potential. I have a good idea of the types of clients I would like to attract and also have a good idea on how to expand the operation.

This key service is important because ultimately it could be the biggest driver of profit. The service needs to reach a return amount that could aid to free me from my 9 – 5:30 current day job.

The selection of this candidate is an easy one for me. I know and have commented on this person’s blog for months and know that I can have a good working relationship with this individual but it is not a done deal.

There is a sacrifice to be made however.

I will be working for this client for FREE.

What do I stand to get out of this arrangement when I am likely to be working hard for this person?

There are a number of benefits:

  • A Testimonial will be provided straight off the bat. This person knows me, we have a good relationship, we share some affinity. I can rely on this person to speak well of me.
  • I am able to feature this person’s work, and the work I do to improve it, extensively and exclusively.
  • I can call on this person to improve my prototype service, give me essential feedback on what I need to improve to make the process smoother and more professional, and provide ideas for developing the premium package.
  • This person may be able to assist me in isolating future clients who meet the same criteria from their already thriving network.
  • I can work a more flexible arrangement to suit my time commitments.


In terms of strategy, I will be driving a lot of traffic around the service page and my writing as part of the blog is going to be more focused around the subject of “writing”.

If you have followed Blog Prefect’s track for any length of time you’ll know that it follows a more general track along the aspects of blogging and how to do it like a boss, along with the occasional useful how tos, the shared traffic report and some rare diversions.

In conclusion:

  • The important note to draw upon; is that starting out blank, without social proof is a difficult step to jump, especially if it is hard to persuade someone to go first.
  • There are many creative ways to kickstart the process of getting that first customer by using others to help. The payoffs are worthwhile. Social proof is not an element that should be ignored in the launch process.
  • Not every arrangement has to involve money to be beneficial.

I look forward to having a new site in January and hope to see you there! I’m keeping the domain name under wraps at the moment.

11 reasons to stay visible in the hypercompetition sea

This is a follow up to Mi Muba’s article entitled “11 reasons why you must stand out from the crowd as a blogger

11 reasons to stay visible in the hypercompetition sea

Mi Muba is one of my favourite money bloggers who actually passes on good value tips to anybody wanting to make money from blogging. I’m featuring a post of his, of my own free will, partly for his support over many months with epic comments and the fact that he produces some very thought provoking material that goes into good depth. He spends the right amount of time going the extra mile which makes his articles all the better to read.

I recommend that if you have some grey areas about being a money blogger, you consult his site and have a good read!

In show casing the core takeaway elements from Mi’s article I am revisiting a post I wrote during the summer months about the Hypercompetition sea.

The Hypercompetition Sea

The hypercompetition sea and how not to get washed away

Image Source by Patrick or Colin

I asserted that as bloggers we have a fundamental problem facing all of us.

The fact is that blogging, as an industry, has no significant barriers to entry. Anybody can start a blog. It is cheap and easily accessible. We can buy low cost services to help spread our influence further, and improve our impact in a deeper way, quicker than ever before. To succeed, it is just a matter of assembling the components of our marketing machine in an effective manner and staying the course.

The key problem facing bloggers in the “Hypercompetition sea” is getting washed away with the tide of new bloggers that surface.

We are under threat by fresh faces who bring new ideas and challenge our authority. Threat surfaces from experienced bloggers who begin to break new ground into our territory.

To read more on the theory around the hypercompetition sea, click here.

The wash of the Sea

There are many factors that aid to erode our effectivity as bloggers over time.

Social media sway

Popularity is something you either have or don’t. If you are not natural to it, it is going to take some hard work to achieve, those elbows will be sweating gallons of grease. These mighty derricks in the hypercompetition ocean can only stand so many waves before their effectivity becomes diluted. Facebook, whilst still being a highly valued tool for blog marketers is becoming less effective as the Facebook team get greedier, and as serious corporate weight is put behind ad campaigns.

Algorithm complexity

I like to term this “pleasing mother” or “playing by Google’s rules”. Many bloggers are challenging the overall relevance of search engine stability, favouring their mailing groups and social media shares as better currency. It is not always the quantity of those you target but the quality of their engagement to what you offer them. That being said, scrutiny to what you are doing and the way in which you try and rank for it are becoming increasingly baffling.


So how do you stay ahead in this Hypercompetition sea

Mi states three important elements straight up:

  • No repetition of same thoughts
  • No reproduction of same ideas
  • No piracy of already available things

Diversification of your strategy is more important than “sticking to the knitting”. There are subtle differences between No repetition of same thoughts and No reproduction of same ideas.

To repeat the same slogan every post will hurt you, if you beat the same drum repeatedly people will get bored. You should look to occasionally build on concepts you’ve established but in a way that you don’t rebuild the entire construct again verbatim. It never hurts to rewrite a post some time after it has come out but only if you are improving on it. If you are remaining static, how are you truly helping? Things don’t stay the same.

There is a blog concept known as “spinning”, it is dangerous in that whilst your content looks different from post to post, essentially it says the same thing. The beauty of the English language, and many latin based counterparts, is the ability to rephrase and reconstruct the way you have posed your article in order for it to become something new. You have simply changed your angle of attack. At some point, you have to chart new waters to stand out from the crowd and it will take time to target that zone.

Ripoffs hurt those who made the effort to make the original and that is undeniable. There is a danger in “seeing what I can get away with”. Intellectual property is something you should respect. You should look to craft your unique something rather than hope that what you assemble from other’s is something that marks you in a unique way. There is a difference between borrowing and stealing. Borrowing is thoughtful, stealing is thoughtless.

Being consistently unique is the best answer.


Mi Muba’s 11 reasons why you must stand out in a crowd with my commentary.

Mi Muba presents 11 reasons, all building on each other. You shouldn’t look at this list in a linear start to finish fashion but more as a mesh of interlocking qualities that build on each other.

  • Change is adorable!

What do you do better, how is your different better? Mi Muba outlines that presidents get elected by the change they propose, the new platform they propose. How do you change things for the better?

  • Unique means more value!

Display weaknesses to other solutions whilst promoting the benefits of your own solutions. You will then make your solution a unique proposition.

  • Different means attractive!

Promoting your different solution will make it more attractive but you need to invest a higher level of quality to reap the benefits.

  • No chance of skipping!

Make every communication unique and memorable, be different and be passionate and you’ll never be skipped.

  • What-more [Scope of ideas] means concentration!

Once the audience realise the value they will adopt an intense focus on soaking information from what you produce. When  you provide rich sources of actionable information, and provide links to others as well as yourself, they may be inclined to look further into what other value you provide.

  • Desire to look different!

Individuality and being allowed to be somebody who stands out from others is an important element about defining unique quality. You don’t get as far being a clone of someone else. Your unique solution should embrace the spirit of being different, you should treat individuals as such.

  • Perfectly conveying your message!

To quote Mi Muba:

If you take a unique point to start conversation you get more attention of people. So the ultimate benefit is that you can convey your message without any noise or hurdle.

You won’t win with that “Cookie Cutter” approach. Not all things are, or should be, repeated. Don’t start treating people as numbers. Think about your message.

  • Higher rate of conversion!

Something new and unique is likely to draw a higher rate of conversion than something established which has had the chance to become saturated in the market. This is why you should work on something unique.

  • Higher level of trust!

Making a sale is initially difficult because trust is a complex element of the sales equation. Once your buyer has the trust that your premium item fulfills their needs, they are far more likely to be a repeat customer. We tend to trust those who do right by us, those who provide us good solutions.

  • More targeted traffic, not the crowd!

Another fabulous quote from Mi Muba:

A crowd never gathers around the showroom of Mercedes-Benz.

Because quality comes at a higher price, it comes at a premium.

I used to live near a Porsche garage and can attest that I have never seen a queue. It is only those who can afford that rarity who turn up to that showroom. That garage may only have to sell 3 Porsches a month to make it worth while. Uniqueness can drive rarity, and that can come with a price tag. You should exploit such rarity.

Say that you had a product or service that cost $1,000. You know that it is super awesome, you can provide testimonials and other supplementary evidence to convey that fact. If you only sold 1 of that item per month, the effort would have been worth it.

  • More sales in huge volume!

Those who can afford high quality have deep pockets. If you are able to build the trust, build high quality unique products, such buyers will exist to fulfill your investment in that quality.


In Conclusion

I hope you can take something away from Mi Muba’s observations and those of BlogPrefect’s. The key factor is remaining visible by being unique. We can all sometimes get caught up on having the same expected offerings, sometimes it is better to work on our own solutions.


Expanding my blogging empire

I feel that it is time to make the move towards increasing my blogging empire for a number of reasons. Those who blog often can never resist the appeal of breaking into something new….


Expanding my blogging empire


For BlogPrefect, over the past month, I have been taking time out to write an eBook about the very subject of blog empires and when to expand so it seems only right that as part of this process, I go through the trials and tribulations of the process.

I feel that whilst BlogPrefect’s traction has improved, I need to be able to refer to other projects in order to build my credibility. In trying to understand my eventual business strategy, I am trying to develop a service from the writing that I perform. In order to better laser target this service, I need to expand into an area where I am going to be able to funnel people and keep focus.

BlogPrefect would also benefit from a focus other than itself. I admit that a fundamental flaw of this site has been the way in which the content needs better anchors to actual work produced. Often my words can appear to be drawn from conjecture over many sources I read around the web. It is only those articles that provide true value that have really scored big with the audience. This has normally involved a learning process on my part.


So why now?

December to January threshold is a great time to launch a new blog!


Because January is often a time when new blogs come out. I discovered in January 2014 that many individuals launch a new blog as part of New Year’s Resolution, of turning over a new leaf. The other benefits of starting a blog in January are that you can run analytics more effectively from January 1st to December 31st, especially if your tax year is aligned that way (which it isn’t so much in the UK).

It also coincides with my eBook and takes into account all of the decisions I need to make as I consider becoming a multi-domain owner.


There are some things I plan to do differently

Just through the act of learning and understanding more about the scenery and what is going on, I have decided to enact some key fundamentals that mark my new blog differently to

Notably I will be starting my comments exclusively with Disqus on day 1 of my new blog as well as my mailing list. Two key areas that weren’t a feature of The new property is going to start with Twitter straight off the press.


Why start with Disqus comments straight out of the gate?


I had initial misgivings about the Disqus system, I had such a negative view of it that I actively avoided commenting on other people’s sites who used the system. When I actual came to use it for the first couple of times, I realised that I really liked how it worked.

Spam and junk comments are both things that bug the hell out of me. Akismet (a rather useful WordPress plugin) can only go so far to address this blight alongside Captcha plugins. I have often had to manually approve legitimate comments, much to my annoyance because it generates extra work for me.

Disqus works far more effectively as a preventative barrier and it has many other useful functions. You can use links and images and keep up with conversations very easily with the system and my resistance dissolved very quickly.


Why start with a mailing list straight off the bat?


I had some very interested parties in in the early days but because I hadn’t launched with the mailing list signup, and subsequently failed to address this shortcoming for months, I was unable to capitalise on that early feedback that could have been crucial to reducing my learning curve.

This time I will be forearmed.

Mailings lists and targeted email campaigns are important in retention of your valued viewer community because often a well targeted email can drive your follower back, where other methods may fail. SEO has become far more of a science than it used to and an email group can combat the uncertainty of your success by providing consistent views.


Why utilise Twitter from day 1?


Twitter initially was an unknown factor for my blogging, it took me a huge amount of time to get it off the ground, it was the equivalent of a lead balloon.

I did eventually get some traction which has drawn me towards some very like-minded individuals, it is far more targeted towards those who can help shape my ideas and give me some forward momentum. The analytics are pretty awesome too, and unlike some social media agencies, Twitter gives you a fairly comprehensive look at how your content is doing.

This is why I plan to start straight off the bat with Twitter on my new property.

If you would like to join with me on twitter:


The eBook

I have decided that my first eBook on is going to be an almost free book. But…. It will cost a tweet. I plan to set up the function in order to fuel a boost in interest. I wanted to trial this system to see how effective it might be as I think “reach marketing” is an interesting area to explore.



What’s this guide about?

The eBook itself touches on when to expand a blogging Empire. It was a quite popular post I wrote during the summer which helped to galvanise a guide based on this idea. I am eager to produce an eBook to better understand how to use one to promote the blog.

When to Expand your Blogging Empire


Related Article

When to expand your blogging empire