Forget First Try Hero, Think Second Try Super Hero

There has turned out to be a problem with modern thoughts towards expectation. Because we receive things quicker than any time in history, we expect a rapid positive outcome to everything we do. Many systems can provide reliability and we are quick to anger with those that don’t. We want rapid satisfaction, we demand quick returns, and we want to do the bare minimum to achieve success…

Forget First Try Hero, Think Second Try Super Hero

Forget First Try Hero Think Second Try Super Hero

Image Source: Pixabay by Nemo

But things don’t go to plan

On the rare occasions where you fluke your way to a success, in the majority of instances, you are going to have to twiddle a few dials, flick a few switches and up the gain in order to perform as you expect.

Ways you can get caught out:

  • Timing
  • Making etiquette / netiquette fails (noob!)
  • Lack of numbers
  • Already been done (to death)


Timing is crucial for certain releases of information. Send something out too soon and you won’t get enough interested people to view it because a louder voice comes later with something more epic. Send something out too late and you’ve already lost a fair chunk of the interested party who’ve been satisfied with what came before.

Etiquette / Netiquette fails

With some channels and systems, there are some established rules that are either formal in nature or informal. Formal rules dictate what you are able to circulate in a system restriction manner (like how many hash tags you can use and what size image you have) whilst informal rules cover situations where you might be going about your publicizing in an aggressive manner (by spamming your fellow man or woman as an example).

Lack of numbers

There is a psychology behind the “weight of numbers”. If you have support by numerous +1s or likes or upvotes, people are far more likely to have a positive outlook to your submission. There are many social signals that can cause you success or harm by being on show.

Some of these setbacks are not always quick and easy to correct, they require perseverance to start propelling them in the right direction. You will eventually reach a natural tipping point where the quality of your work and its support thrusts you into better circles but this takes time and commitment.

Already been done (to death)

Some ideas have a limited take up until they reach a saturation point. It’s the equivalent of a sponge in a bath tub. The size of the sponge is the limit. When it reaches the point of holding no more water you’ve reached saturation point and there is nothing further you can do. It is normally time to find a new sponge.

Saturation of a topic means that whilst the topic is popular, it is already comprehensively covered so your sub niche opportunities are virtually non-existent and you may struggle attracting more audience. There is no air left in the proverbial sponge.

To the remedy

We have to think about coping strategies in the meantime. What do we do to hold station until the opportunity turns up.

Being ready with the next big leap

For whatever reason, you may find yourself at the end of the queue in what you’ve chosen to provide as a unique service. Those who were first to the market have taken most of the milk out of the topic and you can only hope to intercept the last dregs of what they haven’t covered.

Those existing with a power base are known as “incumbents”. They are here through two particular methods.

  1. Historical advantage (incumbents started their campaign here a long time ago)
  2. Monetary position (incumbents bought their way to the top)

Think of incumbents as the big fish in the small pond. Think of the niche as the pond.

With a new leap in technology or a new way of doing things, you have a chance to carve a bigger slice. When nobody has dominion over a topic you can start to steal a march on the market.

“That’s all well and good Headboy, but how do I do it?”

Keep your nose to the ground

It’s a matter of keeping your nose to the ground. Sooner or later, something new is going to break. It was a bit like how Apple were the first to get a solid tablet to the market which exploded with android (and other) clones in the years following. It is also like how Dyson invented the first bagless hoover with cyclone technology and how the established makers have since followed by the example.

In the meantime you have to be in the process of improving your delivery and all the minute details that go into providing a tailored service for your passing trade.

See a need, fill a need

If you are smarter than you can; “See a need, fill a need”. It’s what Sydney Copperbottom said in the film Robots but it is actually quite a good call to arms for an Entrepreneur.

“But how Headboy, how?”

Why do you think that so many plugins are made and available on the WordPress plugins library. Why do you think there are so many marketing tools on the market.

The answer is because there are gaps left in the design of products and services where the designer has had to draw a line under what they can implement in order to allow optimum flexibility for their target market. You can capitalise on making something where they have had to tradeoff, it just needs the required customer base to make it worthwhile.


Have a brilliant new idea? Why not invest in getting it out there. You can avoid a lot of the heartache of waiting around for something brilliant by creating something entirely new. You don’t even have to build it yourself as long as you have the idea. You can completely outsource the production of your new product or the infrastructure for your new service and have technically minded individuals do all of the hard work for you.

There are many benefits to having your own IP (intellectual property) because you can harvest all of the benefit from it. If you go the route of outsourcing the talent to create it, be aware that these talented individuals may end up sharing that knowledge which will eventually erode your competitive advantage through copy cats. Eventually most good ideas will be reverse engineered but as long as you keep on updating your idea you can keep it unique.

In Conclusion

You can’t always get things right first time no matter how hard you try but you can always do better the second time around. It sounds like common sense but if you don’t try, you will never learn. Aversion to risk is aversion to failure, failure is like gold dust, you can learn so much from it. You can learn more from failure than you can learn from success. Most successful people only arrive at success through a series of learning experiences, many of which involve failure at the core.

Pride can hold us back because often after setbacks we feel somewhat disheartened with our pride bruised from the event, we go to our audience with our shoulders hunched, announcing our failure.

You never get a brand new phoenix without ashes.

End of Month Traffic Report September 2014

Traffic September 2014Hi Folks, once again I am happy to bring another traffic report to your table for general consumption, please add as much salt and pepper as you need :) This one is a bit later than standard because I’ve been in revision since Monday 29th September. Whilst I completed all of the data elements for this post on the 30th, I opted not to post until I was back in peak form, a bit like a body builder. The truth is that I get better publicity if I’m able to walk the football into the goal rather than belt it from 300 yards and hope that it goes near the goal. But actually I hate football (aka Soccer), I’m more of a blood bowl fan so a Touchdown by one of my Dark Elves would be more apt, preferably the witch elf. I digress.

September was a minor contraction in terms of WordPress numbers but the overall key analytics for September were far improved from August. As you will see in my up and coming charts, the situation is making a positive move in the right direction. I had a bit of a tough month in August and September in comparison to the 2013 figures is more than 3 times the traffic level which puts a big grin on my face.

For those of you keeping track of my ebb and flow, numbers are still low comparatively to titanic, in your face, cooking with gas numbers. They are not the epic, in your face, rolling wheelbarrows full of gold bullion to the bank sorts of figures. The truth is that if they were those sorts of numbers, I would have failed my degree module or been fired sort of numbers so at least they are in the realms of control. But viral would be nice and it actually gives me an idea for a post for October. At any rate.

Better numbers as you will see.

A shout out

In particular I’d like to thank all of those individuals who participated in “The doing what you love question”. It has been one of my most rewarding posts to date and I was stoked about the comments that I received in return. So a shout out to Andrew Warner from, Mi Muba from and Andrew Spence from for your comments. Twitter was instrumental in providing the majority of activity on this post and I enjoyed interacting so if anybody ever feels like laying down the gauntlet, please do! It is most enlightening.

Posts this month and how they did


I always seem to have at least one post that doesn’t perform well every month despite my efforts to make them interesting. Some pick up in following months or never get started. I was pleased to see comments this month, and am always grateful to reward those who make the effort.

As you can see, it was quite a light offering this month, only 7 posts total. This was all down to my gearing down for revision which has taken a lot of my time in recent weeks. I’m looking forward to putting another University module behind me as I steam on.

The Dashboard


Because Actual Time on Site is considered one of my more important factors, I’m concerned with yet another low showing this month, hence the two sad faces. Bounce Rate has improved but is still  high in the scheme of things yet I’m puzzled by other stat providers who indicate my site with much lower bounce rates than that purported by Google Analytics. Post performers is not something I have a grip on yet.

Pageviews are up and by quite a lot in comparison to last month but they are not near the highest levels I’ve seen in other months. Once I have more spare time I can devote some further quality upgrades and cast the net a bit wider which should help to improve on these statistics. The visits figure isn’t too bad but could be much better, likewise, some time improving could help boost this.

The gut feel points towards a slow improvement. I haven’t seen any viral explosions of epic proportions, more small wins at certain periods.

Finally purple reigns supreme again for the referral stats. Only an increase of 1 on the last month but still enough to send it into the records.

Alexa Stats


The stats are intriguing at the moment, I’m still tied in under the 1,000,000 mark for global rank and my engagement stats look good. This number has been shifting quite a lot, especially since my post rate dropped so it is clear that Alexa looks for how often you post.

End of Month Traffic Report September 2014 – Core Statistics


ATOS – Average Time on Site, GAF – Provided by Google Analytics

3 minutes 3 seconds or 183 seconds, adverse -39.8%

A further dip in the numbers which I actually put down in part to a seasonal effect.

Bounce Rate – Actual Traffic data, not filtered – Provided by Google Analytics

81.29% adverse 6%

The bounce rate took a good turn in the right direction this month but is still in the alert zone above 80%. Alexa stats (above) as always, are completely different to what Google Analytics pumps out.

Page Views – Provided by GAF and WordPress stats

WordPress: 215 adverse -5%

GAF: 70 inverse 18.64%

Better performance this month compared to last but not in the area I want to see. This figure is excellent compared to last year’s dismal figures.

Visits (Now known as sessions) – Provided by GAF and WordPress Stats

WordPress: 172 adverse -2.82%

GAF: 26 inverse 36.84%

Considerably better than last month on visitor numbers.

Visits per Visitor

The visits per visitor figure which is a ratio that is entirely uncontrollable settled on 1.25% this month, an overall upshot of .25% from last month. Wow! 🙂

Referrals – Provided by WordPress


Once again, by the skin of it’s teeth, another purple record is set and I hope this trend is a continuing one as search traffic does now contribute an ever increasing level of traffic to the site.

So what!

September was always going to be a difficult month for me with Revision. My exam falls smack down on 6th October so even writing this article is difficult during that period.

Comparing September as a performance month compared to September 2013 would tend to show a 3 fold increase. September 2013 was a bad month indeed.

I have noticed a seasonal drop as well, there are more distractions at this time of year to battle what with new mobiles coming out (those that bend apparently) and getting ready for Chrimbo (XMAS). It seems that the buying gene kicks into overdrive as the flood of seasonal advertising powers into full steam. Attitudes also become gloomy as the sun begins to fade sooner.

October is going to be slightly different in 2014 than it was in 2013. In 2013 my study stopped until the following February. This year I’m in a back to back situation with 2 modules going from B301 (which concerns me for the exam) and DD309 which excites me because I have no final exam. Having opted to accelerate the final part of my study to award me the Honours Degree in Business Studies (B70) is a necessary step as part of my exit plan from an organisation I am currently working in. October is going to take a bit of a beating because I’ll be eyes deep in a book once again. This October is more about holding station and not slipping back into older, darker numbers.

September performed better than I’d hoped, I had braced myself for a poor showing and was proved wrong.


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