Well sports fans, it is late at night and I need to get a post out to indicate that I haven’t slipped into a coma. The sandman is calling and with each granule of sand my eyes get heavier but I press on regardless for my beloved Blog Prefect audience.
3 reasons why you shouldn’t blog if you’ve got nothing to say
Reason 1 – Because empty vessels make the loudest noise
“If you haven’t got anything good to say, don’t say anything at all!” – My mum
Sage words indeed from my mother dear. Have you ever come across a blog where someone puts an article out just for article’s sake. Its no crime to go quiet and many of the bigger bloggers do have pregnant pauses from time to time. In order to curate excellent works, sometimes you need a little reading time or just plain downtime. Rome wasn’t built in a day.
The audience you are trying to encourage, don’t like it when you flounder on flowery topics, which they know in their heart of hearts they could have read in more detail somewhere else.
Reason 2 – Do the best job tomorrow rather than “good enough” today
There’s always tomorrow.
You might come back more refreshed after letting your brain get some vital REM sleep. I’ve talked in great depth in a previous article about how you can prepare yourself better with some downtime. I have also proved that longer articles outperform shorter ones in the long run.
Reason 3 – Passion
You can lose your passion if you over expose yourself. Whilst blogging can be performed for many reasons, at the forefront, you should enjoy the process. Feeling like you have a gun pointed to your head won’t always help you in providing the best work you can muster. Life is a balance of many things.
For ranking purposes Google likes its bloggers and website creators to produce some juicy text of a set length. You start hitting pay dirt after 300 words although on rare occasions you can do more with less. If you start writing too often you start running out of ideas and when that happens your articles become thinner on the ground. Those who post more frequently but have less manpower have to economise on post length if they aren’t a full time blogger.
Reflection is an important part of learning and often we learn best when we’ve had time to turn the coals on our mini project for a bit. Don’t let guilt cloud your judgement. So you missed the window, so what. If it wasn’t worth doing, it wouldn’t have mattered anyway. You shouldn’t rush for small returns. It is the bigger returns you really crave and you should use appropriate resources to generate appropriate returns.
Okay, so its midnight plus 54. Night night. zzzzzzzz!!!